The League One football club's new kit – unveiled today – carries our logo as the main sponsor, with manager Chris Powell hailing our new partnership as a lifesaver for men in Essex.
We've teamed up with Southend United to become their official shirt sponsor for the season. The League One football club in Essex will sport our 'Man of Men' logo on their home and away strips as part of an exciting new partnership with us.
The Shrimpers will debut their new kit in a home friendly against Championship Leeds on Sunday, with our brand and awareness-raising messages featuring around their Roots Hall stadium. The club will also host two matchday collections during the season, raising money for our vital research work.
The partnership was announced today with a short kit-launch video, including first-team stars, goalkeeper Mark Oxley and young midfielder Dru Yearwood, together with new signing Tom Hopper and their manager, Chris Powell.
By having Prostate Cancer UK on the shirt ... we will definitely save lives and be the bearers of knowledge for prostate cancer in Essex
For Hopper, it’s the second time he’s worn a shirt emblazoned with Prostate Cancer UK after a similar partnership with Scunthorpe United in the 2015/16 season.
While boss Powell is no stranger to our work either, having recently raised more than £14,000 for us running the Virgin Money London Marathon.
"I’ve worked with Prostate Cancer UK for more than six years now and it’s brilliant that they are partnering up with us this year," says Chris.
"By having Prostate Cancer UK on the shirt, messages in the programme and stories of people that have survived, we will definitely save lives and be the bearers of knowledge for prostate cancer in Essex. It’s a really proud moment for us."
Southend United have worked closely with us for several years now, with numerous matchday collections and 16 of their staff and supporters taking part in our Football to Amsterdam bike ride, raising more than £45,000.
Thank you Shrimpers for continuing to fight prostate cancer with us!