People's Choice Award 2025 - Meet the Winner

Thank you for being part of the Prostate Cancer UK and British Association of Urological Nurses People’s Choice Award 2025. Your nomination helped us shine a light on the amazing work of nurses who go above and beyond for their patients.

We’re thrilled to announce that Nicola Elves is the winner of this year’s People’s Choice Award. Nicola is recognised for her outstanding care and support for people living with prostate cancer.

Nicola Elves, Urology Macmillan Nurse Specialist at Sunderland Royal Hospital, was a truly deserving winner. Her patient’s nomination explains why:

“Nicola has supported me through every step from initial diagnosis, active monitoring and Radiotherapy a year later. She makes time to discuss my concerns and always rings me back the same day if I need to talk to her.

“Nicola helps me maintain a positive outlook by providing lots of useful information. She also runs a 5K Your Way exercise program alongside Park Run each month, which me and my wife attend, and Nicola always checks in with her to see if she has any questions or concerns.

“I can't recommend Nicola highly enough. She treats you as an individual and is super friendly whilst maintaining a professional approach.”

Nicola shared the following on winning the award:

"I was genuinely shocked when I first learned I had been nominated for this award—and then to be told I had actually won was absolutely overwhelming. I could hardly believe it. What makes this award so special is knowing that someone cared enough to take the time to submit a nomination. To me, I’m simply doing the job I love, so this recognition means the world. I’m extremely grateful and will treasure this achievement, as it feels like a once-in-a-career moment.”

Nicola shared how she felt about having the opportunity to attend this conference as part of the prize:

“Attending the BAUN conference was an incredible experience—one I would not have had without winning this award. The programme was outstanding, and I learned so much that I’ve been able to share with colleagues and use to improve the care I provide to patients. I’m deeply thankful to Prostate Cancer UK for running an award that gives patients the opportunity to show their appreciation for the nurses who care for them. It’s a wonderful initiative that makes a real difference.”