Who we are

Many men don’t know the risk factors of prostate cancer. And when they do, they often don’t know what to do next. We want a world where every man over 45 in the UK understands their risk of prostate cancer and has the information and tools to navigate it. That means millions more taking our risk checker in the next few years. We’ll build on our risk-awareness work with NHS to take a targeted approach to the online risk checker, collaborating and learning with those who understand these unique challenges: black men, northern men, Scottish men, healthcare professionals and powerful partners – to get our risk-checker into the hands of men in the hardest to reach places. 

Black men are at highest risk of prostate cancer and most likely to die. We urgently need to improve our communication with Black men and increase their representation in trials. We’ve established partnerships with Black community groups, and we’ll build on these networks using focus groups, events, webinars and an expanding team of Black volunteers and ambassadors to lead us. We also know Scottish men and Northern English men are more likely to die from prostate cancer than men in London. This isn’t good enough. We want equal care everywhere. We want a world where ethnicity, location or income don’t dictate your chances of survival, quality of life or quality of care. We’ll work to get there with campaigns that resonate with men most at risk, and research that understands more about the root causes of these inequalities – the genetic, environmental, political or cultural factors influencing men's health. 

Unlike breast or lung cancer, there’s no screening programme for prostate cancer.  We want a world where every man at risk is invited for regular, accurate tests to help catch prostate cancer early enough for a cure, with no man diagnosed too late. New evidence shows that we’re closer than ever to a UK-wide screening programme because of scanning technology improved by your support. We’re seizing this moment. Over the next few years we’re making our biggest ever research investment to transform how we test for the disease and give every man the best chance of finding prostate cancer early enough for a cure. 

We want a world where every man gets the best chance of a long life with the minimum chance of unnecessary side-effects. That means powerful, precise treatments to save and extend their lives. We’ll build on the progress of the world’s first precision medicine for prostate cancer, and campaign to give all men across the UK access to world-class treatments.  In the next few years, we’ll expand and inspire our research community, kick-starting the most talented early career researchers and building on our broad, solid foundations to create the next generation of prostate cancer leaders. So one day every man will get treatment as unique as he is.

We want a world where every man’s experience of navigating the disease is personal, expert-informed and empowering. We now offer specialist support if you’re having problems with your sex life, your mental health or money, and as we understand more about what men need, we’ll expand our services further to give every man personalised support every step of the way. And for many, that’ll be right up until they die. 

We’ll continue to work closely with the NHS and our Clinical Champions to change our healthcare system so men are more involved in decisions and empowered to navigate prostate cancer. Whether that’s helping men to understand their risk, make the right choice about treatment or get the expertise they need to feel in control.  

When we began, the majority of prostate cancers were diagnosed too late for a cure and often the only treatment was castration.  

Over the last two decades we’ve made massive leaps forward in how we test for, and treat prostate cancer. We developed world-class mpMRI scanning technology and then coordinated a successful campaign to have it installed in hundreds of hospitals across the UK. These scans prevent nine out of ten unnecessary biopsies, meaning thousands of men avoid potential harm and anxiety that many experience with the procedure. It’s just one of many diagnostic breakthroughs we’ve made that make testing for prostate cancer more accurate, cheaper and less harmful. And it’s another step closer to a prostate cancer screening programme - where every man at risk of prostate cancer could be invited for a regular, accurate test. It’s one of our biggest priorities, because it could save thousands of our Dads, brothers, partners and mates every year. 

We put prostate cancer on the map. We may have a long way to go before every man understands their risk, but prostate cancer is a much more widely known and discussed danger for men in a way it wasn’t two decades ago. Thanks to the relentless energy of our supporters, including famous faces who wear our badge with pride; and partners who get our message into communities, sports clubs, workplaces, and homes across the UK. In the last few years alone, over 1.5 million people have used our 30-second risk checker. This simple online tool has broken records – pushing tests for suspected prostate cancer to their highest point ever and giving thousands of men more time with their loved ones. 

We’re blazing a trail to a world where every man is invited for regular, accurate tests to help catch prostate cancer early enough for a cure. 

Our researchers are unraveling the complexity of prostate cancer. We have a much better understanding of the biology of the disease than we had even 10 years ago. Every man is unique, and every cancer is unique, so treatment should be too. 

Research funded by our supporters developed the first precision medicine for prostate cancer, Olaparib. Precision medicines use genetics to find weaknesses in cancer or can use a man’s genetics to personalise treatment. This research has opened up totally new ways to treat advanced disease, improving and lengthening men’s lives. We’re getting much better at treating smarter, not harder - getting the right treatment, for the right man, at the right time. Whether that means stopping prostate cancer in it’s tracks, preventing it returning or providing comfort and freedom to live well in the last few years of a man’s life. 

We’re leading the way to a world where every man gets treatment as unique as he is. 

Men and their loved ones now have trusted information and emotional support just a text or phone call away thanks to our Specialist Nurses team. 15,000 people a year reach out anxious or confused and can leave informed and reassured.  

As we’ve grown and understood more about what men need, we’ve expanded our services. We now offer specialist support if you’re having problems with your sex life, your mental health or your money. 

We’ve also worked closely with the NHS and our Clinical Champions[LINK to Clinical champs page] to change our healthcare system so men are now much more involved in decisions and empowered to navigate prostate cancer. 

We want to give every man the power to navigate prostate cancer. Whether that’s helping men to understand their risk, make the right choice about treatment or get the expertise they need to feel in control.