Campaigns
12 Feb 2024Together with Tena Men, we’re tackling the taboo around incontinence
We've been campaigning with you, our incredible supporters, to break the taboo and raise awareness around male incontinence. You've helped us make waves with our Boys Need Bins campaign, but we're not stopping there.
We’ve teamed up with long-term partner TENA Men, the number one incontinence brand globally, to continue this crucial conversation on a national level. Our new film features three remarkable men who went through prostate cancer surgery and have opened up about the challenges of male incontinence.
The reality of urinary incontinence
Did you know that almost 60% of men face urinary incontinence after prostate cancer treatment? Yet, many suffer quietly because of the stigma attached to it.
Meet Carey, Samuel, and Michael. They're sharing their stories to encourage others to speak up and seek support.
Incontinence needs to be talked about and I think the reason why we can talk about it is because we’ve experienced it. Speaking freely has helped me personally
Due to the lack of awareness surrounding urinary incontinence, Carey, Samuel and Michael were left disheartened by their side effects, which impacted their mental health and identity as men.
By having more conversations like these, we aim to help men with prostate cancer live full lives, even with side effects like incontinence.
Tackling the taboo: working with Tena Men
TENA Men is partnering with us to spread the word. They'll be featuring our work in their TV advert during 6 Nations matches and major sporting moments on Sky Sports, TNT and Prime video. Rugby pundits Lewis Moody and Stuart Hogg will talk about men's health on TalkSport radio, shining a light on male urinary incontinence and the stigma attached to it.
Plus, TENA Men is giving 10p from every pack sold in February and March 2024! They're also donating 10,000 TENA Men products to include in our surgery support packs. These packs help men get ready for surgery and cope with any incontinence issues after their catheter is removed. Visit our website for more info on these supply packs.
There's still more to do, and we need your help
Join us as we tackle the taboo by watching and sharing our film. Learn more about our partnership with TENA Men and their range of solutions for incontinence.
Alongside @TENAMen, we've teamed up with Carey, Samuel and Michael.
— Prostate Cancer UK (@ProstateUK) February 4, 2024
They've all had prostate cancer surgery and are helping us shed light on the challenges of male incontinence - a common side effect of treatment.
🎥 Watch our full film: https://t.co/c1jK3YHhXY#WorldCancerDay pic.twitter.com/ByQPDAyakD
Campaigning
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