Look and listen out for us on the TV, radio and newspapers over the Christmas holidays, as stars, pundits and columnists line up to drive awareness of the most common cancer in men and the vital work we do.
TV channel, Quest, has brought together the stars of some of its favourite programmes for a 'family Christmas' advert to celebrate our month-long festive partnership with them.
EFL on Quest's Colin Murray, snooker legend Jimmy White and Salvage Hunters' Paul Cowland are among the famous faces who feature in the heart-warming ad, that sees them hanging one of our 'Man of Men' decorations on their tree and opening a present to reveal a pair of our branded socks!
Part of the Discovery network, Quest has a core audience of men over 45 – a demographic that is most at risk of prostate cancer. Our pro-bono partnership with Quest will see the advert shown on their channel throughout December, with infographics giving key stats about the disease's prevalence on air and across their social media.
“Quest is immensely proud to support Prostate Cancer UK in its mission of keeping families together this Christmas,” says Simon Downing, Head of Quest and Eurosport UK.
“The on-air campaign is a poignant reminder that the greatest gift men can give their family this Christmas is a clean bill of health. We hope it raises awareness of prostate cancer and the vital work Prostate Cancer UK do to prevent the disease and treat and support those living with it.”
Working with Reach plc – owners of the Mirror, the Express and the Daily Star, as well as a range of regional titles like the Liverpool Echo and Manchester Evening News – prostate cancer and our vital work will feature all over the front and back pages (and many inside ones, too!). And talkSPORT will be promoting our awareness messages during live match coverage throughout the day, too.
So look and listen out for us during your festive holidays – and please do use all our media exposure to talk about prostate cancer with your loved ones this Christmas.