A man-shaped pin-badge has graced the lapel of almost every football manager and Sky Sports pundit in recent years. Now the same 'Man of Men' logo appears in the squad number on all EFL players' shirts. But just who is the man and what's it all about? Former Sunderland and Preston North End manager Simon Grayson explains all, including the very personal reasons he has for wearing the badge.
"I’m proud to wear my 'Man of Men' pin-badge to raise awareness," says Simon Grayson, one of many LMA members who wear our badge.
That man represents you, me and everyone affected by this disease
Wear a Prostate Cancer UK badge like your club's manager: Text BADGE to 70004 to donate £5 and help beat prostate cancer (and get your own badge).*
And the former Sunderland manager has been very personally affected by the most common cancer in men, having lost his best friend to it in 2014.
"Prostate Cancer UK is very close to my heart and I support it in honour of my late friend, Steve Garbett," explains Simon, who has so far raised over £100,000 for Prostate Cancer UK as part of Team Garby, a group of friends including Steve's son Dave who raising money to stop prostate cancer being a killer.
"His brave 10-year fight opened my eyes about the dangers of this disease. I was honoured to cycle London to Amsterdam with Steve’s son, Dave, in 2015 and we put out another strong team in Yorkshire this time round, take our fundraising beyond £130,000."
Steve Garbett with his son, Dave, on the left
And they're both even more determined now they've seen for themselves how their money is being spent.
"It’s shocking that one man every 45 minutes will die of prostate cancer, but myself and Dave were lucky enough to visit a research centre in York to see first hand what the money raised can fund," says Simon. "There is still much to do, but there is hope."
It's not only Grayson sporting Prostate Cancer UK's 'Man of Men'. Nearly every Premier League manager has worn the badge too.
And thanks to our Official Charity Partnership with the EFL every player in the EFL wears our "Man of Men" on their backs.
It's a badge which not only graces the touchline and the pitch but is worn proudly by presenters and pundits on the biggest football shows across all the competing channels.
Championed by Jeff Stelling and the boys on Soccer Saturday, Colin Murray on Channel 5's Football Tonight and former England maestro Glenn Hoddle regularly dons the badge on BT Sport.
Together, as players, managers and pundits, they're helping bring awareness of prostate cancer to millions of football fans every week.
Thank you to all the football family for your support. With your help, we can help change the game for men with prostate cancer.