Our current partners

Our current partners

phs Group

We’ve joined forces with the UK’s largest hygiene services provider, phs Group, to create the 'Dispose with Dignity' campaign. This campaign is tackling the taboo around male incontinence and pushing the government to legislate for the provision of incontinence bins in male toilets. This will allow men to dispose of their pads and any associated products safely, hygienically and with dignity. As part of the campaign, we worked with phs Group to create a new male incontinence bin, which businesses across the country will be stocking, to create a better world for men dealing with incontinence.

In August 2024, we launched BOG STANDARD, a set of guidelines designed to ensure businesses and the public sector are providing men with the facilities they need to dispose of incontinence waste with dignity. The campaign highlights the number of missed moments men face as a result of their incontinence and what businesses can do to offer better provision. The Campaign Toolkit, includes a range of resources to help businesses support men living with incontinence.

Coral

Coral employees chose us as their charity partner in October 2019, with a focus on increasing awareness of prostate cancer and its risks among their employees and customers. Staff in Coral shops across the UK and at their London headquarters have carried out a wide range of fundraising activities, including the 'Walk the World' challenge in 2023, 'Move to the Moon' in 2024 and 'Reach your Peak' in 2025, helping to raise more than £1 million for the charity.

TENA Men

Since 2019, we’ve proudly partnered with TENA Men to support men living with the side effects of prostate cancer treatment. Together, we’re breaking down taboos, raising awareness, and making sure men feel supported every step of the way.

Incontinence is a common and often under-discussed side effect of prostate cancer surgery. As part of our partnership, TENA Men donates over 15,000 packs of their Level 2 & 3 pads each year, which are included in our Surgery Support Packs -helping thousands of men feel more prepared for their recovery.

You may have seen our health messaging on TENA Men packs in major UK retailers and pharmacies, one of the ways we’ve reached men at scale with vital information. We’ve also worked closely to challenge the stigma around male incontinence, co-creating a powerful film series featuring health professionals and real-life stories, delivered with an upfront approach to spark honest, meaningful conversations.

Iceland

In 2022, Iceland Foods Charitable Foundation generously pledged £500,000 to tackle health inequalities associated with prostate cancer. The pledge came on top of more than £1 million donated since 2008 to save and improve the lives of men with prostate cancer. The money pledged by Iceland Foods Charitable Foundation will support our research and campaigning to ensure that men are able to get a prompt diagnosis, no matter where they live in the UK.

Pentel

We've been working in partnership with Pentel Stationery Ltd for more than 15 years. Since 2009, they've sold more than 2 million of their special edition blue ‘EnerGel Xm’ pens and raised more than £750,000 to support our work. You can buy one from your local Clinton Cards!

Paddy Power and the Professional Darts Corporation

We teamed up for a third year with Paddy Power and The Professional Darts Corporation for 'The Even Bigger 180'  in 2025/6 as the official charity partner of the World Darts Championship.

As part of partnership, Paddy Power have pledged £1,000 for every maximum thrown and £60,000 for every 9-darter thrown at the tournament across the past three championships. This has meant that Paddy Power have donated £3.25 million towards our work, and they are a founding partner of our ground-breaking research trial TRANSFORM.

The partnership has also raised huge awareness of prostate cancer amongst darts fans, with more than 496,000 fans taking the 30-second online risk checker on our website during the three campaigns, helping us reach new audiences across the country.

The PGA

We’ve been a partner of the PGA for over 7 years, with fundraising and awareness activities educating golfers on their risk of prostate cancer and saving lives across the golf industry.

The PGA provides support to one of our biggest fundraising events, The Big Golf Race, having developed a campaign to get PGA professionals to allow a fourball of golfers take part for free at their club – increasing the access and reducing the cost to our supporters for taking on the challenge.

The LMA

We’ve been a proud partner of the League Managers Association (LMA) for more than a decade now. Football managers and their coaching teams have proudly worn our 'Man of Men' badge on the touchlines of the biggest stadiums in the UK as well as supporting us with media appearances and promotional content to make a huge difference to football fans' awareness of prostate cancer.

LMA members and staff have taken part in our fundraising events and supported our work too. And we’ve provided LMA members with information and support, so they understand their risk of prostate cancer.

Omaze

In June 2024 Omaze made an extraordinary contribution to Prostate Cancer UK, raising over £3.45 million to fund vital research and awareness services, including TRANSFORM prostate cancer screening trial. The draw, featuring a luxurious Surrey home plus £100,000 in cash, gave entrants a chance to win a life-changing prize while helping drive progress towards earlier detection and ultimately saving men’s lives.

The campaign was led by Prostate Cancer UK ambassador Colin McFarlane, who shared his own experience of prostate cancer to highlight the importance of early diagnosis and the impact of the funds raised.

Charles Tyrwhitt

Charles Tyrwhitt started supporting Prostate Cancer UK since 2024 and our partnership has deepened across multiple campaigns – for 2026 Charles Tyrwhitt have been announced as the first ever sponsor of our entire golf programme, including our headline event The Big Golf Race. Retail stores will also support nationwide fundraising through the sale of our iconic Man of Men pin badge, alongside sharing vital awareness messaging encouraging men to check their risk.

BUPA

Bupa is partnering with Prostate Cancer UK to help men understand their risk of prostate cancer and support those on their cancer journey. As headline sponsor of March for Men 2026, Bupa is helping break the taboos around men’s health, promote early diagnosis, and empower men to take action. Together, we’ve co-created a film featuring real supporters and a specialist nurse, and will share a full calendar of content across Bupa and Prostate Cancer UK channels to reach more men and save more lives.

Our previous partners

Moss

Moss raised over £100,000 since first supporting us in 2017. The menswear company supported us through employee fundraising and awareness-raising activities, with pin badges being sold in stores and fitted on store mannequins across the country.

easyJet

easyJet ran a six week 'Lifesaving Journeys' campaign during October and November 2018 to raise money and awareness for us and Breast Cancer Now. Donations were collected on all UK-bound flights, and easyJet staff also organised their own fundraising activities at their local airports. Thanks to the incredible support and commitment of easyJet staff, charity champions and customers, the campaign raised an incredible £438,000 to be split between both charities.

GB Railfreight

GB Railfreight supported us with an incredible Charity Railtour, rebranded one of their locomotives with a Prostate Cancer UK livery and raised over £200,000 towards our work. GB Railfreight employee Paul Taylor was recognised with a high commendation at the Business Charity Awards 2022 for his outstanding contribution to the partnership.

ICAP

We've been selected as ICAP’s charity partner several times in recent years, most recently in 2022. In 2023 we were one of 15 charities who took part in the annual charity event that brings together staff, clients and celebrities in one of the biggest fundraising days in the calendar. ICAP's generous funding has allowed us to diversify, improve and upgrade our one-to-one peer support service.

EDF

EDF aimed to engage their largely male workforce in vital prostate cancer awareness messaging. We hosted educational talks in every EDF site across the country over the course of our four-year partnership. And in the process, over £800,000 was raised - led by astonishing staff fundraising efforts and an employee fundraising match scheme.

DP World Tour (Betfred British Masters)

We were proud to be selected as the charity partner of the Betfred British Masters in 2021, 2022 and 2023 at The Belfry. Working closely with the DP World Tour, Betfred, tournament hosts Danny Willett and Sir Nick Faldo, and event spectators, we raised over £175,000 across the three years of the partnership. Not only has the fundraising been a huge success, we've also had the backing of several elite golfers - promoting the importance of prostate cancer awareness across the golfing world.