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19 Jun 2026Ella Toone MBE and Alex Matthews join as our newest charity ambassadors
Two of England’s top athletes, Ella Toone and Alex Matthews, are joining us as ambassadors to help more men and their families understand, talk about, and feel supported through prostate cancer. They share their own experiences as we head into Father’s Day.
This Men’s Health Week, we’re delighted to welcome two of England’s leading sports heroes as our newest celebrity ambassadors: Lioness and Manchester United footballer Ella Toone MBE, and Red Roses rugby player Alex Matthews.
Both women have been affected by prostate cancer, and their support feels particularly meaningful as we head into Father’s Day on Sunday. Ella sadly lost her dad, Nick, to the disease in 2024, and Alex’s dad, Dave, is currently being treated following an incurable diagnosis.
They’re joining us at a critical moment. Prostate cancer is now the most common cancer in the UK, and far too many men are being diagnosed at an advanced stage when their cancer has already spread and become harder to treat. By sharing their stories, Ella and Alex are helping more men understand their risk, start conversations, and get the support they need – giving men the clarity and confidence to take their next step.
How Ella's honouring her dad this Father's Day
Ella, who won the Women’s European Championships with England in 2022 and 2025, said:
“I lost my brilliant dad Nick to prostate cancer two years ago. He was just 59."
He was my absolute hero and gave me my love of the game – he’s the reason I am a Lioness.
"There isn’t a day that goes by that I don't think about him and mourn what my family has lost.
“Prostate cancer is now the UK’s most common cancer. In the next 10 years almost three quarters of a million men will be living with the disease or its impact. These men aren’t just numbers, they're dads just like mine, trying to navigate their way through it.
“This Father's Day, I am proud to become an ambassador for Prostate Cancer UK. The charity is driving breakthroughs in diagnosis and treatment – breakthroughs that will make prostate cancer screening a reality and give men more treatment options with fewer side effects. So men like my dad can be diagnosed early enough to be treated and can spend more time with the people they love.”
Alex’s message this Father’s Day
Alex, who won the Women’s Rugby World Cup, said:
“I know all too well the devastation that prostate cancer can have on a family. My dad Dave was first diagnosed 10 years ago. We were all so relieved when he first got all clear. But the cancer came back in 2023, and this time it isn't curable. It has been a long, upsetting journey and there are times we didn't know which way to turn.
“My dad is still going through treatment."
When he was well enough to watch me captain the Red Roses last year, it meant everything to me.
“This Father's Day, I am really proud to stand alongside Prostate Cancer UK. They aren’t just supporting men right now, they’re also transforming the future of prostate cancer care, funding early diagnosis and making sure that men going through treatment have as few negative impacts as possible – so men can move forward with confidence.”
A powerful tribute this Father’s Day in London
It’s not just the World Cup on the big screen this weekend. On Sunday 21st June at 12pm and 6.30pm, Ella and Alex will star on the iconic Piccadilly Lights in the heart of London. They’ll be joining fellow Prostate Cancer UK supporters in a moving on-screen tribute to “epic dads” to raise live-saving awareness this Father’s Day.
Help keep more dads in our lives.
Let’s power the research and improvements to care that men urgently need. Donate today to fund life changing research that will give every man the power to navigate prostate cancer.
