Our Supporters
08 Apr 2022

Over HALF A MILLION people check their risk of prostate cancer in six weeks as we aim to find the 14,000 men. Thank you!

Your efforts to find men across the UK living with undiagnosed cancer mean that over 440,000 know they're at higher risk.

We urgently need to find the 14,000 men across the UK living with undiagnosed prostate cancer because of the pandemic, to help them get an early diagnosis that could save their life. Prostate cancer accounts for over a third of undiagnosed cancers since the pandemic began, and what makes the situation even more difficult is that prostate cancer often doesn’t have symptoms in its early stages. That’s why we joined forces with the NHS to spread our message on billboards and bus stops, on TV, online and most importantly, with you amazing people sharing our thirty-second risk-checker with the men in your life.

We’re proud to say, since we launched our campaign, 551,527 people have used the risk checker, over 80% of which are at higher risk of prostate cancer because of their age, ethnicity, or family history. 

Thanks to you, these men are now armed with the knowledge and tools they need to speak to their GP.  We still have a long way to go, but these numbers are phenomenal and will help many men get an early diagnosis that could save their life. Keep going!

Here are five key moments from our biggest ever campaign.

A monumental, nationwide splash on launch day 

Our message is plastered across newspapers, bus stops and football pitch sidelines across the country. People reading The Times, Telegraph, Mirror, The i, Sun, Express, Northern Echo, Yorkshire Post & Eastern Daily Press and over 380 online titles, including BBC News, iNews and Mail Online wake up to our urgent message.

We urge a simple action in millions of living rooms from the BBC Breakfast sofa

Our Director of Support & Influence, Chiara De Base joins athlete Joe Appiah on the BBC Breakfast sofa to speak to millions in living rooms across the UK, urging men to check their risk. On launch day we also made Good Morning Britain, Channel 5 News, ITV Evening News, talkRADIO, BBC News, Sky News, ITV News, LBC, BBC Radio Wales, STV and more!

“Don’t just sit there thinking it’ll be alright like I did” - Andrew Richardson and Danielle Ray tell their moving stories

Danielle and Andrew’s lives were permanently changed by a prostate cancer diagnosis. They share their stories to make sure others have a chance to catch prostate cancer early. 

We reach 2.9m in a single day on social media with celebrity support from Danny Willett, Ray Winstone, Bill Turnbull and Stephen Fry and Health Secretary Sajid Javid

100,000 visitors to our website in one morning. That’s the most people we've had on one day. Ever. And we broke that record before noon.

It's incredible to see the huge response the campaign had. So many people are still talking about it and calling me to find out more. It's made a great impact and lives will be saved
Joe Appiah, competitive athlete and sprint hurdles masters champion

Athlete Joe Appiah shares the story of how his friend and hurdling rival saved his life

We couldn’t do it without you. This has been our biggest ever campaign, but we still have a long way to go to find the 14,000 men. Please share our thirty-second risk checker with the men in your life.

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Find the 14,000 men

We need your help to share our risk checker far and wide

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