A man-shaped pin-badge has graced the lapel of almost every football manager and Sky Sports pundit in recent years. Now the same 'Man of Men' logo appears in the squad number on all EFL players' shirts. But just who is the man and what's it all about? Preston North End manager Simon Grayson explains all, including the very personal reasons he has for wearing the badge.
"I’m proud to wear my 'Man of Men' pin-badge on the touchline every game to raise awareness," says Simon Grayson, one of many LMA members who wear our badge.
That man represents you, me and everyone affected by this disease
And the Preston North End manager has been very personally affected by the most common cancer in men, having lost his best friend to it in 2014.
"Prostate Cancer UK is very close to my heart and I support it in honour of my late friend, Steve Garbett," explains Simon, who has so far raised over £100,000 for Prostate Cancer UK as part of Team Garby, and is planning a ball in March to raise even more.
"His brave ten-year fight opened my eyes about the dangers of this disease. I was honoured to ride from London to Amsterdam with Steve’s son, Dave, two years ago. And we’ll be putting out another strong team as we start from Oakwell this time round, aiming to take our fundraising up beyond £100,000."
Steve Garbett with his son, Dave, on the left
And they're both even more determined now they've seen for themselves how their money is being spent.
"It’s shocking that one-in-eight men will die of prostate cancer, but myself and Dave were lucky enough to visit a research centre in York to see first hand what the money raised can fund," says Simon. "There is still much to do, but there is hope."
It's not only Preston North End's manager sporting Prostate Cancer UK's 'Man of Men'. The entire playing squad has our logo in the squad numbers of their shirts, just like every other EFL team, thanks to our Official Charity Partnership with the EFL.
It's a badge which not only graces the touchline and the pitch but is worn proudly by presenters and pundits on the biggest football shows across all the competing channels.
Championed by Jeff Stelling and the boys on Soccer Saturday, George Riley on Channel 5's Football Tonight and former England maestro Glenn Hoddle regularly dons the badge on BT Sport.
Together, as players, managers amd pundits, they're helping bring awareness of prostate cancer to millions of football fans every week.
Thank you to all the football family for your support. With your help, we can help change the game for men with prostate cancer.