Our 'Man of Men' logo features in the squad number of every player's shirt in the EFL this season. And football managers up and down the land wear the Prostate Cancer UK pin-badge with pride.
But who is this man?
Made up of 77 different figures, the man is you and everyone who wants to stop prostate cancer being a killer. Find about why the football family are proud to show their support.
In June 2017 Sky Sports presenter Jeff Stelling walked 15 marathons in 15 days, a total of 400 miles visiting over 40 football clubs raising money to stop prostate cancer being a killer. Sponsor him here.
In 2013, 30 hardy fans joined the fight against prostate cancer and took their respective club into Europe, cycling 150 miles to Amsterdam.
Between 2014 and 2017, the number of riders rose from 150 to 350, and the event now involves three different start locations and over 400 fans fans from over 60 clubs.
If a challenge, a great laugh and camaraderie of riding in unison with football fans from across the country appeals to you, let us know you are interested.
Find out more about our 2018 rideOur work as the Official Charity Partner of the EFL (the English Football League) has raised over £2million and vital awareness of a disease affecting 1 in 8 men.
From bike rides to stadium rebrands, fundraising walks to shirt sponsorships, not to mention our logo in the squad numbers of every EFL player's shirt and our pin-badge worn by football managers across the land – thousands of you in the football family have joined the fight against prostate cancer.
Together, our aim is to make prostate cancer impossible to ignore.
Working with the League Manager's Association has seen the likes of Arsene Wenger, Sir Alex Ferguson and Terry Butcher get behind the cause.
Together with the LMA we've won a prestigious football industry award for raising vital funds and awareness of prostate cancer among football fans, players and managers.
Football fans are fast becoming Prostate Cancer UK fans, walking, cycling or raising the profile of the disease together in our fight against prostate cancer.
Last season, York City fan Dan Pentland wrote a regular column in the Minster Men's match-day programme, organised a fundraising walk and changed the name of a York City stand to raise the profile of the cause at his club.
And this season we have one record breaking fan watching game at every professional club in the fastest time, a Boro fan commemorating his Dad with a very special tattoo and we find out why a group of Ipswich Town fans are literally taking the piss in Norwich.
Every season, we have match day collections at EFL clubs across the UK, and we also have collections at EFL Wembley finals and at some Premier League clubs.
In most cases, clubs provide a free ticket to anyone who helps raise money to beat a disease killing one man every 45 minutes.
Matchday volunteeringWe have a simple ambition – to stop men dying from prostate cancer.
Through shifting the science over the next 10 years to focus on radical improvements in diagnosis, treatment, prevention, and support, we will stop prostate cancer being a killer.
Find out more about prostate cancer, how we support men and the research we fund.
Robbie Lyle, host of Arsenal Fan TV, hiked between all five Premier League clubs in London on the way to Arsenal's opening game of the season – all to keep a promise he made earlier this year to help stop prostate cancer being a killer. Now he's asking other football fans to follow in his fundraising footsteps.
