Paddy Power
More than £2 million raised towards lifesaving research. Hundreds of thousands of men checking their risk. And an award-winning campaign that’s put prostate cancer front and centre at one of the biggest sporting events on the calendar.
Hitting the big numbers to save men's lives
As the charity partner of the PDC World Darts Championship, we've teamed up with tournament sponsors Paddy Power to save men’s lives.
This showpiece event at London’s Alexandra Palace has become one of the unmissable moments of the sporting calendar – and, for the last two years, prostate cancer has been a big part of the story. Throughout every day of the World Darts Championship, Paddy Power’s lifesaving awareness campaigns have helped to put prostate cancer in the spotlight and get record numbers of men finding out about their risk.
This year, The Even Bigger 180 aims to continue the remarkable success of The Big 180 (2023/24) and The Bigger 180 (2024/25).
The Big 180 and The Bigger 180 raised more than £2 million to support our work. They also helped us share our message with men we could never have reached on our own, with over 316,000 darts fans taking the 30-second online risk checker on our website.
This year, we’re calling on 180,000 men to check their risk of prostate cancer during the tournament.
The Even Bigger 180 aims to go bigger and better than ever before!
The Even Bigger 180 will see Paddy Power repeat their pledge to donate £1,000 for every 180 scored, with the coveted Ballon d’Art trophy up for grabs for the player with the most maximums. They've also promised a massive £180,000 bonus for every nine-darter, which will be split evenly between the player who achieved it, one lucky fan in the crowd at Ally Pally, and a donation to support our groundbreaking TRANSFORM trial.
This year, Paddy Power are also offering one lucky darts fan a once-in-a-lifetime chance to win a £180,000 cash prize live on stage ahead of the Paddy Power World Darts Championship final.
The first-of-its-kind 'Darts of Destiny' sporting challenge will give the person – selected at random – a shot at glory, if they can score 180 points from a maximum of nine darts on Saturday 3 January 2026. Anyone who donates via the Darts of Destiny Just Giving page can enter the Darts of Destiny challenge, with one person to be drawn out of the hat to get a shot at the huge prize.
Alongside the phenomenal fundraising, Paddy Power have helped us get our message out to millions more men – kickstarting a national conversation about men’s health and encouraging sports fans to check their risk in record numbers.
Every maximum firing us closer to a screening programme
Right now, there’s no national screening programme inviting men for regular, accurate tests. And as a result, too many men are being diagnosed too late – when the disease is harder to treat.
Paddy Power are helping us change this. Because their multi-million-pound donation will support our groundbreaking research trial, TRANSFORM. It’s the biggest prostate cancer screening trial for 20 years and will help us find the best way to diagnose prostate cancer early, paving the way for a screening programme that could save thousands of lives every year.
With Paddy Power as a founding partner in TRANSFORM, The Big 180 and The Bigger 180 have helped move us one big step closer to a world where all men at risk are invited for regular, accurate tests.