Saving men’s lives with MOBO

We’re proud to have joined forces with the iconic MOBO Awards again as the official Men’s Health Charity Partner and sponsor of the Best Male Act category.

This is the second year of our partnership with the MOBO Awards, which honour achievements in music of Black Origin. 

This year was extra special as it marks the 30th anniversary of the awards. Taking place in Manchester for the first time, the event was hosted by hip-hop icon Eve and award-winning comedian Eddie Kadi.  

“To see Tobi Brown and Omar – two men of different generations united through supporting our cause – on the stage presenting Jim Legxacy with his Best Male Act award was a seminal moment,” said Keith Morgan, Associate Director of Black Health Equity at Prostate Cancer UK. 

“Prostate cancer disproportionately affects Black men, and too many are still unaware of the increased risk they face. By joining forces with the MOBO Awards – a cultural institution that has huge influence in our community – we’ve been able to reach tens of thousands of people in the arena, and millions of viewers at home, with lifesaving information.” 

Why this partnership matters

Prostate cancer is the most common cancer in the UK. 1 in 4 Black men will get prostate cancer in their lifetime – double the risk of other men. 

Black men are also more likely to be diagnosed at a later stage, when prostate cancer is harder to treat. And despite being at a higher risk from a younger age, outdated guidelines mean GPs don’t routinely start potentially lifesaving conversations about risk with the men who need them most – an inequity we’re determined to change.  

Partnering with the MOBO Awards is a chance to celebrate what we stand for, and what we’re working to change together. This partnership is rooted in our shared commitment to platforming Black voices and tackling inequity.

Together, we’re using the power of culture and community to reach Black men and their families with information, support and advocacy – and to drive the change needed to save lives.

Sparking conversation at the HOUSE of MOBO

Ahead of the MOBO Awards, we brought together Eddie Kadi and TV personality and entrepreneur Tim Campbell at the House of MOBO for a powerful conversation about music, culture and more.   

Eddie and Tim celebrated all things MOBO and tested each other’s MOBO knowledge, while making space for honest conversations about Black men’s health.

By openly discussing prostate cancer and the importance of talking about our health, Tim and Eddie are encouraging men and their families across the UK to seek information and support.  

Watch the full film below to hear more – and find out how to check your risk and get support on our website.  

A night to remember

The awards were brought to life by the fantastic Eddie Kadi, DJ Target, and Eve, who helped us encourage men to use our 30-second risk checker before the award ceremony.

On the night, we were joined by Matt Green, the Rapping Science Teacher, who had brilliant conversations with many of the VIPs at the awards about men’s health, prostate cancer, and the importance of partnerships like this, which bring people together to save men’s lives. 

What’s next

While the MOBO Awards mark an incredible moment, our work doesn’t stop when the lights go down.

Our partnership with MOBO is part of the wider work of our dedicated Black Health Equity team, who are working to tackle the inequities that put Black men at greater risk of prostate cancer and of late diagnosis.

We’re pushing for lasting change that will save Black men’s lives. We’ll keep working with communities, partners and health leaders to start conversations earlier, help more men check their risk, and make sure support is there when it’s needed.  

Find out more about our work to save Black men’s lives.