THE BIG 180
For every 180 thrown at the 2023 World Darts Championship, Paddy Power donated £1,000
£1,000,000 to Prostate Cancer UK, thanks to Paddy Power and The BIG 180
THE BIG 180 was a partnership between Paddy Power, the Professional Darts Corporation and Prostate Cancer UK.
And it turned out to be one of the BIGGEST partnerships we’ve ever had. Paddy Power pledged £1,000 for every 180 thrown at the World Darts Championship in December 2023. After 914 maximums scored, they rounded it up to £1million. This money can help fund lifesaving research and support for men and their families affected by prostate cancer.
And nearly 100,000 men checked their risk of prostate cancer during the championship.
THE BIG 180 also aimed to get men checking their risk. Of the 97,000 (so far) who took the risk checker, the vast majority found they were at high risk of prostate cancer.
A great job at raising awareness too
The Big 180 and our risk checker message was on billboards and in retail stores across the UK and all over social media. It gained huge national media coverage and even appeared on the front of the Metro. Enormous thanks to Paddy Power for really getting behind our message.
BIG check out
Professional darts players got behind THE BIG 180 campaign promoting our risk checker message.
1 in 8 men will get prostate cancer. If you’re over 50, if you’re Black, or if your dad or brother had it, you’re at even higher risk. Check your prostate cancer risk in just 30 seconds here.
Luke Humphries wins the inaugural Ballon D’Art
Paddy Power introduced the new ‘Ballon D’art’ trophy to celebrate the player who scores the most 180’s. The newly crowned world champion was the sharpshooter who threw 73 maximums earning £73,000 for Prostate Cancer UK.
This was especially important to Humphries, as his father in law has been diagnosed with prostate cancer. In a hugely generous gesture, Humphries has donated a portion of his winners prize money to the charity.
This partnership will make a huge difference
Prostate Cancer UK Chief Executive Laura Kerby, said: “It was a magical few weeks at the Paddy Power World Darts Championship and we were absolutely thrilled when Paddy Power agreed to round up the £914,000 from the record breaking 914 180s to an incredible £1million.
A massive thanks to Paddy Power for driving forward this campaign, for the PDC and of course the amazing players scoring so frequently in the treble 20. And with nearly 100,000 men having checked their risk, it’s has almost certainly saved lives too.”
PDC Chief Executive Matt Porter said: "Our players were sensational in hitting a record number of 180s during the Paddy Power World Darts Championship and they deserve huge credit for the way that they've supported Prostate Cancer UK too."
Laura Kirby added, "We're already seeing THE BIG 180 having an impact with the number of men using the online risk checker in recent weeks and this is a campaign which will make a huge difference in so many ways."
It takes just 30 seconds to answer three questions to check your prostate cancer risk.
Prime Minister Rishi Sunak hailed the success of our £1m BIG 180 darts campaign alongside Paddy Power and the PDC this festive season.
He said: “Paddy Power’s ‘Big 180’ campaign has now chalked up an impressive £1 million for Prostate Cancer UK and has helped to save lives by raising awareness of the need to get checked out.
“I am proud to support the campaign which will help researchers develop better treatments and tests to detect the UK’s most common male cancer earlier.”