We’re proud to work with leading menswear retailer, Burton Menswear, who share our ambition to stop prostate cancer being a killer.
Our partnership with Burton Menswear launched in January 2017 with a social media challenge featuring celebrity ambassadors, encouraging staff and customers to get involved and raise awareness of the cause.
Burton are committed to men’s health and want their customers to understand their risks of a disease affecting 1 in 8 men in the UK. In 2018 and 2019, Burton became our headline sponsor of our March for Men events in cities across the UK. The dedicated marketing team at Burton have helped promote the walking events through their digital channels, in-store flyers at till point, fitting room posters, and select stores featured a life-size Man of Men cut-out.
The sponsorship is complimented by a range of exclusive branded products in-store to tie into Father’s Day and other gifting seasons, which has helped to raise more than £40,000 to date. These have included t-shirts, polo shirts, hoodies, boxer shorts and a festive Christmas jumper.
Alongside the local March for Men events, our Man of Men pin badge is available in all their 270 UK stores and their retail teams have helped sell more than £150,000 pin badges since the partnership begun and potentially saving thousands of lives.
We’d like to thank everyone at Burton Menswear for their ongoing commitment to Prostate Cancer UK and have some exciting plans for the future.
It’s an honour to support Prostate Cancer UK across this year’s March for Men. Thanks to the great work of the charity, the issue of prostate cancer has now become a national talking point. However, the hard work continues as we aim to raise more awareness and funds for this brilliant cause.