The EFL helps us raise £4m over six seasons as the final whistle blows on official partnership
Jeff Stelling thanks the league for helping us raise the astonishing sum and the profile of prostate cancer since we became the EFL's Official Charity Partner in 2012. We look back at all the match day collections, marches and rides that helped us get there and find out where the money is going.
Since our partnership with the EFL began for the 2012-13 season, the league's fans, clubs, players and managers have helped us raise more than £4 million for our vital work.
As well as the hundreds of pounds dropped every weekend into our collection buckets (brandished by our brilliant match day volunteers), awareness of prostate cancer has skyrocketed as our 'Man of Men' logo was seen by millions on the back of players' shirts and the lapels of coaches.
The partnership also helped create our hugely popular Football to Amsterdam cycle ride and March for Men events, which continue to raise hundreds of thousands of pounds for us every year in conjunction with EFL clubs.
"The money raised from our partnership with the EFL is being invested in cutting edge research to radically improve our prostate cancer is diagnosed and treated," says Dr Matthew Hobbs, our deputy director of research.
"At the moment we do not have an adequate test for a prostate cancer screening programme. But we have a five-year plan which – thanks to the money raised through partnerships like this one – will deliver better ways to diagnose prostate cancer, as well as more personalised treatment programmes for men and their families living with aggressive prostate cancer."
Our ambassador, Sky Sports presenter Jeff Stelling, has been instrumental in forging the link between football and our cause, not only proudly wearing our 'Man of Men' pin-badge on Soccer Saturday every week but also raising more than £800k for us on two epic March for Men charity walks.
"We are making a difference and I’d like to thank the EFL, its member clubs and their dedicated employees, fans, players, managers and everyone who has worked so hard to raise money to beat a disease killing 1 man every 45 minutes in the UK – one half of a football match," says Jeff.
While our EFL partnership is now coming to an end, our fundraising and awareness work in football is still very much continuing – not least, with our Football March for Men in July.
"There is still much to do," agrees Jeff, who will continue his ambassadorial role for us in the football world, too. "But together we will relegate prostate cancer forever."