The Prostate Cancer UK logo will be worn more than 60,000 times on players’ shirts in the Sky Bet Football League next season, following a unique agreement between the two parties.
Prostate Cancer UK are the Official Charity Partner of The Football League, and the exiting news means our distinctive Man of Men symbol will be included on all players’ kits as part of their individual squad number, from the start of the 2014/15 campaign.
It’s the first time a charity’s logo has been included by a domestic league on every single player’s strip after The Football League received approval from the FA Council earlier this week.
The Man of Men logo, which symbolises men from all walks of life coming together in the UK, will appear within each and every squad number.
Supporters of all 72 Football League clubs will also be able to purchase the branded numbers to accompany the replica shirts as our Men United v Prostate Cancer campaign gathers momentum.
Football League Chief Executive, Shaun Harvey said: “The Football League is delighted to make this extensive commitment to helping Prostate Cancer UK tackle one of the biggest threats to men’s health. Working together in this way will help save people’s lives.
“I hope it helps raise awareness of the important work they do and encourages more supporters to get a better understanding of the risk that prostate cancer poses.”
The pioneering partnership aims to reach over 16 million fans across the terraces up and down the country, raising awareness of the disease which affects 1 in 8 men in the UK at some point in their life and kills over 10,000 men a year.
And this season, for the first time ever, a new super team featuring football managers, players, fans and football club staff joined arms as Men United to face prostate cancer head on by encouraging men everywhere to wise up to the disease and take action.
Managers have been sporting the charity’s Man of Men pin badges on the sidelines, supporters up and down the country have dug deep at a succession of Men United match days and club staff have been extensively promoting the campaign via media channels.
Prostate Cancer UK’s Director of Fundraising, Mark Bishop said: “There is an old phrase about safety in numbers when you face a common enemy, and Men United is all about men coming together to fight prostate cancer.
“As part of our Men United campaign we’ve been encouraging men right across the country to wear our badge to show their solidarity for men fighting prostate cancer. From next season every player in The Football League for every game will be wearing that same symbol and fans can be part of it by choosing to have numbers on their replica shirts.
“So every time a player or a fan pulls on a shirt with a number containing our Man of Men they are helping to save lives because they are raising awareness of an issue that for far too long has been hidden away. Every time you wear that shirt you will show your support for the 250,000 men living with prostate cancer and the 40,000 diagnosed with the disease each year.”