Media coverage can be a really useful way of raising awareness of your fundraising and can help encourage more people to donate to your cause. We’ve put together this guide to help you make the most of your local media and press and to give you the best possible chance of getting your story featured.
1. Contact the right people
Make sure you’re emailing your stories to the right place. It’s unlikely that large national newspapers will feature a local event, but local newspapers and radio stations love to feature people from their local areas. You can find the details of your local newspaper or radio station by either emailing our press team at firstname.lastname@example.org and asking them to look up the details using our journalistic database, or you could try using Google: most organisations will provide their contact details on their website, and the best place to send your story is the news desk.
Our press team will also be able to provide you with a template press release.
2. Remember to include all the facts
You can contact the press either before your event to encourage people to attend or to sponsor you, or after your event to encourage sponsorship and increase awareness. Whenever you decide to contact them, the press will need the facts of your fundraising in order to feature it. What is it? When is it? Where is it? Be sure to provide this information to make sure people know when your fundraising is taking place!
3. What’s your reason?
Why are you holding this event? This might be because you have a close personal connection to the cause. If so, think about how much of your story you want to share – bear in mind your story will be available to the general public.
4. Include a link to your fundraising page
This is the most important part! Make sure you provide a link to your fundraising page so that people can support you, or failing that, information on how people can donate offline.
5. Include a photo
Try to include a high quality photo that is relevant to your event (at least 1MB in size, please contact the press team for further advice on this). If you’re doing a running challenge, for example, include a photo of yourself in your running top. Stories with photos are more likely to be featured.
6. Stand out from the crowd
Think about how your story is different to other people’s who are also raising money. Local papers can receive hundreds of stories every day and only the most interesting get featured, so think about what makes yours different. Perhaps your event is set to break some world records, or are you going further, longer, harder, higher than anyone else? Are you doing it in fancy dress? Is there a challenge? Whatever it is, be sure to make it clear why your story should be featured above all others.
7. Let us know
Please let us know if any of the places you contact are interested in featuring your story. We have a dedicated press team who can provide information about the charity, spokespeople and supporting quotes for press releases as well as general support and advice. You can email our press team at email@example.com or call them on 07984 325 001.