Men at Risk
Our Men at Risk programme is about raising awareness amongst men who are at greatest risk of prostate cancer so that they know their risk, are aware of the signs and symptoms and can act accordingly with this knowledge. This work forms part of our wider involvement with Hear Me Now, a partnership between four partner organisations which share the common aim to empower local communities in areas with high black populations to engage with commissioners and decision makers to reduce the burden of prostate cancer and address this health inequality.
Men who have a higher than average risk of prostate cancer are:
- Black men *
- Men over 50 years old
- Men with a family history of prostate cancer
- Obese men
1 in 4 black men will be diagnosed with prostate cancer.
Not only do black men have the highest risk of being diagnosed with prostate cancer compared to other men, they also have significantly low awareness of being in a high risk group.
The Men at Risk programme will seek to increase awareness amongst both black men over the age of 35 and healthcare professionals practicing in areas of high black population simultaneously, ensuring we tackle the problem from both sides.
In January 2017, we launched our major public health awareness campaign specifically aimed at black men called 'Stronger Knowing More' with the aim of raising their awareness of their higher than average risk of prostate cancer and encouraging them to speak to their GP about it. The campaign will be delivered over a year long period, and features former WBA World Heavyweight champion, David Haye, Olympic gold medalist, Linford Christie, writer and musician, Benjamin Zephaniah, ex-England footballer, Viv Anderson, Red Dwarf star Danny John-Jules, and Labour MP, Chuka Umunna. It is also fronted by two of our supporters personally affected by prostate cancer, Errol McKellar and Godfrey Fletcher giving their voice to the issue. All together they are encouraging conversations, and inspiring black men to take action. The campaign is being geographically targeted to London, the South East and the West Midlands in order to reach the highest proportion of black men, and is being delivered using both outdoor as well as digital advertising to draw attention to the campaign and raise awareness of the issue.
During the campaign period, you may find more black men coming forward to seek help and advice about prostate cancer and other prostate problems. Here we provide more information about how we can support you.
* Calculations based on data from men recorded as ‘Black African’, Black Caribbean’ and Black Other‘. ‘Black mixed’ data excluded due to incomplete data records.