Men at Risk

Our Men at Risk programme is about raising awareness amongst men who are at greatest risk of prostate cancer so that they know their risk, are aware of the signs and symptoms and can act accordingly with this knowledge. This work forms part of our wider involvement with Hear Me Now, a partnership between four partner organisations which share the common aim to empower local communities in areas with high black populations to engage with commissioners and decision makers to reduce the burden of prostate cancer and address this health inequality.

Men who have a higher than average risk of prostate cancer are: 

  • Black men * 
  • Men over 50 years old
  • Men with a family history of prostate cancer
  • Obese men

1 in 4 black men will be diagnosed with prostate cancer.

Not only do black men have the highest risk of being diagnosed with prostate cancer compared to other men, they also have significantly low awareness of being in a high risk group.

The Men at Risk programme will seek to increase awareness amongst both black men over the age of 35 and healthcare professionals practicing in areas of high black population simultaneously, ensuring we tackle the problem from both sides.

In January 2017, we launched our major public health awareness campaign specifically aimed at black men called 'Stronger Knowing More' with the aim of raising their awareness of their higher than average risk of prostate cancer and encouraging them to speak to their GP about it. The campaign will be delivered over a year long period, and features former WBA World Heavyweight champion, David Haye, Olympic gold medalist, Linford Christie, writer and musician, Benjamin Zephaniah, ex-England footballer, Viv Anderson, Red Dwarf star Danny John-Jules, and Labour MP, Chuka Umunna. It is also fronted by two of our supporters personally affected by prostate cancer, Errol McKellar and Godfrey Fletcher giving their voice to the issue. All together they are encouraging conversations, and inspiring black men to take action. The campaign is being geographically targeted to London, the South East and the West Midlands in order to reach the highest proportion of black men, and is being delivered using both outdoor as well as digital advertising to draw attention to the campaign and raise awareness of the issue.

During the campaign period, you may find more black men coming forward to seek help and advice about prostate cancer and other prostate problems. Here we provide more information about how we can support you.

  • Footnote  

    * Calculations based on data from men recorded as ‘Black African’, Black Caribbean’ and Black Other‘. ‘Black mixed’ data excluded due to incomplete data records.

Our health professional education offer

We have designed free, tailored education which we will be seeking to have accredited by the Royal College of General Practitioners (RCGP) for health professionals working in primary and community care to fit around local need and protected learning time.

This will enable GPs to better support their patients through this complex issue and be prepared to have conversations with patients at higher risk. A particular focus will be on black men given that they represent the group most at-risk.

The module has been developed and peer-reviewed by prostate cancer experts using the latest prostate cancer data, and will be delivered as part of Prostate Cancer UK’s programme of primary care education. It provides guidance on interpreting the latest Prostate Cancer Risk Management Programme guidelines published in March 2016, as well as Prostate Cancer UK's supporting PSA Consensus Statements.

The training will be delivered by GPs, Prostate Cancer Specialist Nurses and Urologists, offering the provision of learning materials and patient resources.

To begin with, we’re offering this free training to the following CCG’s in areas of high Black population:

  • North London (9)  

    • NHS Barking & Dagenham
    • NHS Brent
    • NHS City and Hackney
    • NHS Ealing
    • NHS Enfield
    • NHS Hammersmith and Fulham
    • NHS Haringey
    • NHS Islington
    • NHS Waltham Forest
  • South London (7)  

    • NHS Croydon
    • NHS Greenwich
    • NHS Lambeth
    • NHS Lewisham
    • NHS Merton
    • NHS Southwark
    • NHS Wandsworth
  • East London (2)  

    • NHS Newham
    • NHS Tower Hamlets
  • North and North West England (2)  

    • NHS Leeds
    • NHS Central Manchester
  • East Midlands (1)  

    • NHS Nottingham
  • West Midlands (1)  

    • NHS Sandwell and West Birmingham

Hear Me Now

Prostate Cancer UK is one of five partner organisations that are involved in the delivery of the Hear Me Now campaign, funded by Janssen. As a partnership, we aim to empower local communities in areas with high black populations to engage with commissioners and decision makers to reduce the burden of prostate cancer and address this health inequality.

The partnership consists of: BME Cancer Communities, Cancer Black Care, and Janssen.