Colchester's Velo Schils cyclists will wear our logo on their shirts for the five-day Rás na mBan event in County Kilkenny this week, in a sporting first for a women's team promoting a male disease.
A Colchester women’s cycling team will be wearing the fight against prostate cancer on their shirts as they ride out in Ireland’s premier roadrace this week.
"When the women’s team manager approached me to see if there was any possibility of additional sponsorship for getting the women into the Rás na mBan, I thought it would be a really unique idea to have a women's sports team promoting a men’s charity," says Steve Pennock, whose company, Parenesis Ltd, sponsors Velo Schils.
Hopefully this shirt sponsorship will get more people aware of the disease
The cause is close to Steve’s heart and he’s already ridden in aid of us himself, as part of a team of Velo Schils cyclists doing RideLondon two years ago and again last year.
"About eight years ago, my good friend Brian was successfully treated for prostate cancer – as was my uncle five years ago," says Steve. "My grandad also died from it so, due to our family history, my brother and I have started having PSA tests.
"Hopefully this shirt sponsorship will get more people aware of a disease that affects 1 in 8 men in the UK."
Cyclist Nicola Soden in her Prostate Cancer UK-sponsored shirt
Sandra Mackay will head up the team of five riders racing as 'Datalynx-Parenesis-Schils Women's Race Team in support of Prostate Cancer UK'. She compares the charity matchup with that set up by Paralympian Sarah Storey and her 'Boot out Breast Cancer' cycling team – but with a unique male twist.
Best of luck ladies! Chapeau for your brilliant support.
Help the team reach their £1k fundraising target for us by donating on their JustGiving page.