The golf gear manufacturer will make a donation to Prostate Cancer UK for every sale of its new range of balls, recruiting some of the game's famous names to raise awareness of the most common cancer in men.
Top golf pros – including Miguel Jimenez and Peter Hanson – have given their support to a new partnership that will put the issue of prostate cancer in front of thousands of men every time they tee off.
Srixon Sports Europe today announced it will donate £1.50 to Prostate Cancer UK from the sale of every dozen of its next-generation Z-STAR and Z-STAR XV golf balls, with a special 15-ball pack to include balls branded up with our iconic ‘Man of Men’ logo.
"It was only when I picked up one of the charity’s pocket guides at an event that it really hit home," said Leslie Hepsworth, UK & Ireland President at Srixon, whose unusual company name is a conflation of Sumitomo Rubber Industries (SRI), X meaning ‘dreams’ in Japanese, and On for ‘going forward’.
Next time you finish a five-hour round, think about the five men that would have died of prostate cancer
"The information I was reading stopped me in my tracks: one-in-eight men in the UK will be affected by this disease and we currently lose one man an hour to prostate cancer. Next time you finish a five-hour round, think about the five men that would have died of prostate cancer."
Srixon have recruited a roll call of their star golfers to join them in pushing the message about prostate cancer, including Hideki Matsuyama, Graeme McDowell, Shane Lowry and Soren Kjeldsen.
"We want this partnership to be a massive success," said Leslie. "A winning product and a life-saving message seems like a great combination to me."
Miguel Jimenez (pictured above)
"Golfers are so fit now a days. They are athletes. I’ve been lucky in my life with my health: 28 years on the road and I’ve never had a serious disease or illness. But I exercise. It’s important to be healthy and go to the doctor if you think you have a problem."
"I’m very proud to be part of this campaign. Prostate cancer is a big thing around the world. The numbers are a lot higher than I thought. It pretty much affects everyone one of us."
"It’s an incredible partnership with Prostate Cancer UK. It’s sad the numbers are so high, but hopefully soon we can develop something to stop this happening."