The day after Christmas, we’ll be at the heart of football fixtures on TV and radio, as well as topping a tabloid newspaper, telling the story of our 'Man of Men' and raising awareness of the most common cancer in men. Here's where to look (and listen) out for us while you're finishing off the festive turkey.

21 Dec 2017

Thousands of people wear the Prostate Cancer UK pin-badge proudly throughout football and beyond. But many see it and ask: who’s the man and what does it stand for?

On Boxing Day and throughout the rest of the season, we’ll be on TV, in the news and on the radio, showing how it’s the symbol of people joining together to stop prostate cancer being a killer.

Unbelievable ad from the Soccer Saturday team

Soccer Saturday’s Jeff Stelling has done some amazing things for us. He walked 25 marathons for us in the past two years and raised hundreds of thousands of pounds. He also proudly wears our badge every weekend on his show.

Debuting on Boxing Day, Jeff and the Soccer Saturday team will star in a TV advert explaining why they wear the badge and what it means to them. This will be shown at half-time across some of the biggest football games on TV throughout the Christmas period, signifying how we want to stop one man dying from prostate cancer every 45 minutes in the UK.

Look out for a first showing at halftime of the Tottenham Hotspur v Southampton game on Boxing Day on Sky Sports.

Man in the Mirror (once again!)

And that’s not the only place our Man of Men will be. Earlier this year, we took over the Mirror newspaper, taking centre stage in its front-page masthead and in numerous features about prostate cancer throughout the paper (see picture below).

On Boxing Day, the Man of Men will be making headlines again, showcased on the front page alongside a full page in the paper about why personalities within football are supporting us and why we should all wear the badge.

Mirror newspaper takeover

Takeover talk of the airwaves

Lastly, we’ll be taking over talkSPORT, the world’s biggest sporting radio station, with 30-second adverts, commentators delivering our message throughout live games and a competition to win tickets to the richest game in football – the EFL Championship play-off final.

So make sure you tune in to the biggest football matches across the Christmas break, pick up a copy of the Boxing Day Mirror and tell your friends and family to do the same.

Together, proudly wearing the badge, we can stop prostate cancer being a killer.

Get your Man of Men badge now at our online shop.

comments powered by Disqus