As we kick off the new season and continue our successful partnership with the EFL, we look over the many relationships with clubs, managers and fans that have helped change the game for men with prostate cancer.
Our partnership with the EFL (formerly The Football League) goes from strength to strength, and we're delighted to see our 'Man of Men' logo sit proudly in the squad number of every EFL player for the next two seasons.
As part of our ongoing commitment to raising profile for the campaign, all of our players will continue to wear the now iconic Prostate Cancer UK logo on their shirts in every EFL fixture – a first for football when it was introduced two years ago
After Millwall announced they would gift us their shirt sponsorship in 2013/14, Brian Kilgannon wrote us a letter we will never forget. Before Brian died he did everything he could to raise awareness of the disease which killed him. #RIPBrian #FearNoFoe
Do yourself a favour. Listen to my story. It could save your life
Working with clubs in the Premier League, EFL and Non-League tiers of the game has not only raised lots of money, it's helped recruit new supporters to raise awareness of men's health who also get a free ticket to the game.
We have been blown away by the generosity of supporters at our matchdays up and down the country
Working with the League Managers Association and their members has been great fun. Managers wearing our pin-badge is now a badge of honour up their with their coaching badges, and we've had some great events with Simon Grayson, Terry Butcher, Roberto Martinez, Kevin Keegan and Martin Jol.
Through the LMA, we are very close with Prostate Cancer UK and their Men United campaign, and we want to develop more awareness of prostate cancer – something that affects everyone in the community, particularly the male community
'No one likes us and we don't care' is the famous chant from the Den. But we're their number one fans since they blaized a trail for men's health by donating their shirt sponsorship in 2013/14.
Our partnership with Prostate Cancer UK has been a breath of fresh air for the club. It’s generated great PR for both the club and the charity, and got Millwall fans talking openly about the disease for the first time
And it wasn't just Millwall who got in on the action. Oldham Athletic housed the Prostate Cancer UK logo on the back of their shirts for the 2012/13 season and just last year Scunthorpe United emblazoned our logo across their 2015/16 shirt.
In 2013 we started with 30 football fans cycling 145 miles to Amsterdam, by 2014 and 2015 we went to 150 and 250 fans respectively from over 60 football clubs, and by 2016 we had 350 riders start in either London, Barnsley or Ipswich and across the four years raising over £1 million.
If you do one charity event a year. This is the one to do
Luton Town have played at Kenilworth Road for well over 100 years. When it was announced the stadium would be renamed there was initial outcry until Hatters fans learnt of the new name and the reason behind it.
For one match only, Luton Town's stadium became the Prostate Cancer UK stadium to raise awareness of a disease killing over 10,000 men every year, the same number as the capacity of the stadium. The game was live on Sky Sports against local rivals Wycombe and the message ran loud and clear on social media.
As football clubs, we feel we have a duty and responsibility to the community, and I think for us to support Prostate Cancer UK in this way is a terrific thing. It’s an absolute pleasure to be involved in what I consider to be a magical charity
Following Luton Town came the Prostate Cancer UK stand at York City, inspired by Minster fan Dan Pentland. And this season, Hartlepool United have launched their own Prostate Cancer UK stand to support the cause, too.
When Sky Sports presenter and his mate, Russ Green – the then Chief of Executive of Hartlepool United – decided to walk 262 miles from Victoria Park to Wembley, we knew it would be special. But we didn't realise the half of it.
Jeff’s changing what people think and know about prostate cancer... he’s saving lives
Thanks to all the great clubs we've worked with for years now. There are way too many to mention, but Burnley, Burton Albion, Derby County, Leyton Orient, Morecambe and MK Dons are seven of many clubs who year-on-year continually up their game and back the cause.
Thank you to all the football family for your support. We simply couldn't do it without you.