Our ongoing partnership with the League Manager's Association – which has seen the likes of Arsene Wenger, Sir Alex Ferguson and Ray Wilkins get behind the cause – is given a prestigious award for raising awareness of prostate cancer among football fans, players and managers.
Our game-changing partnership with the League Manager’s Association (LMA) scooped a major accolade last night at the Football Business Awards.
Industry leaders and iconic names from the beautiful game converged for the prestigious event at the Emirates Stadium, with Prostate Cancer UK’s work with the LMA winning Sponsorship Deal/Partnership of the Year.
We're currently in our third successful season with the LMA, which has seen more than 100 of their members – including Claudio Ranieri, Jose Mourinho, Arsene Wenger and Sir Alex Ferguson – show their support for us and the most common cancer in men.
This year alone, the likes of Ray Wilkins, Archie Gemmill and Peter Taylor joined Sky Sports Jeff Stelling for our Men United March, walking 10 marathons in 10 days from Hartlepool to Wembley. And Former England International Terry Butcher led 350 riders in our hugely popular Football to Amsterdam cycle ride.
“The LMA is proud to have built such a strong and productive partnership with Prostate Cancer UK over the past three seasons,” says LMA Chief Executive Richard Bevan. “From wearing the iconic ‘Man of Men’ pin badge on touchlines up and down the land to visiting cancer research labs and raising funds on stock market trading room floors, our members have enthusiastically engaged with Prostate Cancer UK’s work.
“Football can play a massive part in raising awareness of this dreadful disease and this award is testament to our thriving relationship, and long may that continue.”
Throughout 2015-16, Prostate Cancer UK raised over a million pounds through football activities, and it's thanks – in part – to this LMA partnership that football fans everywhere now know that prostate cancer can’t be ignored.
“We’re thrilled our partnership with the LMA has picked up such a prestigious award,” says James Beeby, Director of Fundraising at Prostate Cancer UK. “The LMA and its members have been brilliant supporters of ours during the past three seasons, and seeing our Prostate Cancer UK ‘Man of Men’ badge on managers in the Premier League and EFL gives us an immense sense of pride, proving once again the power of football in spreading this serious message.”
Andy Sallnow (right), Prostate Cancer UK's Head of Sports Events with the LMA's Board Director, Graham Mackrell