Football League history was made on Tuesday, 24 March when Luton Town Football Club and Men United teamed up at the Prostate Cancer UK Stadium.
In a game which saw Luton Town lose narrowly 3-2 to local rivals Wycombe Wanderers it was the symbolic gesture of a club changing the name of their ground with a 110 year history, Kenilworth Road, to support our movement for men's health that would ultimately win the day.
Here's our alternative match report.
Sky Bet League 2: Luton Town 2 - 3 Wycombe Wanderers, Tuesday 24 March 2015
The graphic shown above is just one of many posted by the Luton Town football club, football fans, and broadcasters around the world showing exactly how far the Hatters went to raise awareness of the most common cancer in men. 204,000 people saw the game on Sky Sports alone.
From the first hint of something extraordinary happening in late February through to the match last night (Tuesday, 24 March 2015) Luton Town FC joined Men United in a big way. In fact the club are front and centre of a 200,000-plus strong movement fighting for men's health.
Before the game our Men United team were all over the Prostate Cancer UK stadium raising money and reminding fans exactly why we are working with the club. Thanks to the generosity of Hatters supporters we collected over £1,000 on the evening.
On the pitch things were hotting up too. Our 'Man of Men' got an outing with the mascot party which featured Men United supporters Dave Chamberlain and Errol McKellar, the latter a former Luton Town scout who now does all he can to raise the profile of the cause.
The bumper match day programme was a thing of beauty, including plenty of stories about how the idea had come about and why, together with pertinent personal stories from Men United supporters such as Dave Chamberlain and journalist Ian Ridley. Key information for fans about their risk of prostate cancer was also at their fingertips.
Credit: Photography by Gareth Owen
Rivals on the pitch, Men United off it.
For Luton Town to work with us on this initiative was fantastic but to do it for such a high profile game against local rivals at a tense time of the season is extra special for us. And Wycombe Wanderers as a club lent their support before the game - on and off the pitch.
As the Hatters' tannoy announced the entrance of the two teams playing at the Prostate Cancer UK stadium it suddenly became very real.
Luton Town v Wycombe Wanderers live at the Prostate Cancer UK stadium
With both teams chasing promotion, and with the Hatters without a win in their previous four games, attention turned to on the pitch matters. With the announcer's words stilling ringing in the crowd's ears the match started with a goal frenzy with the Chairboys’ deflected opener quickly cancelled out by the hosts.
That hatters equaliser came from Men United's Elliot Lee, son of former England international Rob Lee, on loan from West Ham.
It was fitting that the Lee family had a role to play at the Prostate Cancer UK Stadium having previously supported the cause together after former England star Rob's father Reg was diagnosed with prostate cancer in 2013. Elliot is pictured here on the left holding our charity t-shirts with Rob, and his older brother Ollie Lee also a professional footballer, currently on loan at Plymouth Argyle from Birmingham City.
Chairboys rewrite the script inside the first thirty minutes
Following all the work with Luton Town, Men United were firmly in the Hatters camp for this game, however Town soon found themselves behind again as Wycombe dispatched their second from the penalty spot through skipper Paul Hayes.
Hayes then set up a superb third for the visitors as centre-back Alfie Mawson surged forward to fire home with aplomb.
Hatters got their heads on
Two goals adrift, but with just under an hour still to play, there was ample time to recover. And Lee helped the Hatters half the deficit a well-taken second before the break. A story was brewing as the Men United frontman man was now on a hat-trick.
There was cause for optimism at the break as the stadium announcer urged both sets of fans to join Men United by donating to the cause. A crowd of over 8,400 watched the game in a stadium which holds 10,000 people. That is the same number of men that lose their lives to prostate cancer in the UK each year.
A relative calm
After the first half goal blitz , the onus was on Luton to make the running and send the fans home happy from the Prostate Cancer UK Stadium.
Again Lee was a prominent figure, combining with strike partner Paul Benson to cause Wanderers problems. Lee's night came to end towards the end of the second half as he hobbled off after a hard-running display. It came as no surprise when he was named as man of the match.
Sadly for Lee and co, they were unable to turn the table on an impressive Wycombe team whose promotion prospects are going from strength to strength. and shortly after the final whistle Town captain McNulty led the team to the fans to thank them for their efforts before entering the Hatters' customary post match huddle – which also included our very own Mike Summers.
While the final score was not in favour of our latest adopted Football League club, the result for men's health was without doubt incredibly positive.
The reach of the story, the support from the broadcasters, the bumper match day programme, the engagement on social media and the support of the crowd was as Men United as it gets.
It was a historic, proud and unprecedented day in the history of Luton Town, The Football League and Men United with Wycombe Wanderers offering a stellar supporting cast on an evening that will live long in the memory As the Prostate Cancer UK stadium name changes back to Kenilworth Road today we know the profile of a disease that affects 300,000 men in the UK every year is clearly in the minds of Hatters – and football - fans across the globe.
For the last time. This was Men United reporting from the Prostate Cancer UK Stadium.Join Men United