John Still insists it will be a privilege to lead Luton Town in the Prostate Cancer UK Stadium tomorrow evening.
The Hatters boss joined Chief Executive Gary Sweet and representatives from the charity at a special press conference at the newly-named ground on Monday afternoon.
Twenty-four hours before promotion-seeking Luton Town host fellow high-flyers Wycombe Wanderers in a live-on-Sky clash, a crew from the satellite station joined a throng of cameras at a ground formerly known as Kenilworth Road - Kenilworth Road having changed its name for one match only to the Prostate Cancer UK Stadium.
“It’s a privilege to be the manager of the club that is hosting this event,” said Still, who famously preaches about ‘controlling the controllables’.
“I think anything that promotes something that affects so many men, in prostate cancer, is an absolute must and if we can convince or help anybody to go and see their doctor that feels that they have something that needs checking up then we have played a massive part in what this charity is all about.
“I have friends that have had this experience of prostate cancer. I can tell everybody out there that it doesn’t go with how much money you have got, it doesn’t go with what job you’ve got, it doesn’t matter about your marital status; it doesn’t matter about anything.
“It affects people, it affects men and if it can help anybody then we are all doing our job that we believe we should do by promoting the cause.”
Amid the media scrum, which included regional television crews from BBC and ITV, was award-winning sports journalist Ian Ridley, who lives less than 10 miles away from the ground and was diagnosed with prostate cancer at the nearby Luton and Dunstable Hospital.
A host of other men affected by the disease that kills 10,000 men a year – just under the capacity of the Prostate Cancer UK Stadium – will also be in attendance on the night with a sizeable contingent of volunteers collecting money in and around the ground.
With the BBC already previewing Tuesday’s game at its newly-named venue after a week in which the groundbreaking move has generated widespread national attention, Sweet was delighted at a fledgling friendship forged in football.
He said: “As football clubs, owners, operators we feel that we have a duty and responsibility by having this platform of club ownership of enabling our communities to hear the messages we put out there and I think for us to support Prostate Cancer UK in this way is a terrific thing. It’s an absolute pleasure to be involved in what I consider to be a magical charity, and we are very much looking forward to tomorrow night.”
Fans can join Men United to help beat prostate cancer by visiting prostatecanceruk.org/menunited or by texting LUTON to 70004 to donate £5 to Prostate Cancer UK.*Join Men United
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