7 May 2014

PRESS RELEASE:British sporting legend Colin Jackson was at the London Hippodrome today to launch his new charity project for men – The Sanlam Go Dad Run.
The Sanlam Go Dad Runs are a series of 5K runs, for men and boys aged 14 and over, that will take place in Cardiff, London and Birmingham on Father’s Day weekend June 14 and 15 to raise funds for and awareness of Prostate Cancer UK.
Colin was joined by a group of friends who are supporting his new venture including former Olympians Mark Foster and Jade Johnson, Prince’s manager Kiran Sharma, the former England fast bowler Gladstone Small and CEO of Janet Reger Ltd, Aliza Reger.
In the UK one man dies every hour from prostate cancer and about 1 in 8 men (13%) will get prostate cancer at some point in their lives with men of black Caribbean or black African descent three times more likely to develop prostate cancer than white men of the same age.
When two of his own uncles developed prostate cancer Colin decided to create something positive that would help raise funds and awareness and he took inspiration from the incredible success of Race For Life when he realized that there is no male equivalent.
He chose Father’s Day weekend so that the event had a natural male focus but The Sanlam Go Dad Runs are open to fathers, sons, brothers, friends, neighbours, work colleagues and teammates to take part in and, of course, mums, wives, girlfriends and sisters all have a big role to play in getting the men in their lives to sign up and then supporting them on the day!
Colin Jackson:  "I am delighted that we have such great support from our sponsors and partners and my ambition this year is to make it a fun day for everyone who participates, deliver professional events and raise as much money and awareness as we can.  Awareness for Prostate Cancer UK is important – that is as important at the money for me."
Colin was joined by Prince’s worldwide manager Kiran Sharma, the CEO of KIKIT Entertainment, whose own father is currently undergoing treatment for the illness.
Kiran Sharma:  "My father is currently undergoing treatment for prostate cancer so when Colin asked if I could support Go Dad Run I was very happy to do so and I hope that women in all three cities will encourage their husbands, boyfriends, sons and brothers to sign up and be part of these amazing events on Father's Day."

On Saturday June 14, Colin and his fellow Olympian Jamie Baulch will start the race at 10.30am in Bute Park, Cardiff.  On Father’s Day itself, Sunday June 15, Colin will be starting the event at 10.30am in Cannon Hill Park, Birmingham.
Also on Father’s Day former swimming world champion Mark Foster will get the men under way at 10.30am in Crystal Palace Park, London.  
The pilot event in Llangefni, Anglesey was a big success last year with some 500 people taking part on the day.
TV presenter Sian Lloyd was at Anglesey and remains a big supporter of the new project -  "I was very proud to be involved with the Go Dad Run pilot in Anglesey last year when my husband Jonathan ran the 5K to raise money for PCUK. It is a wonderful new project and it's great to see that it has expanded and we are looking forward to supporting Colin and Go Dad Run 2014!"
Adult participants will be sent a pair of bright yellow Y-fronts to enable them to help generate social media awareness in the build up and to then proudly wear on the day, so check out Sanlam's Go Dad Run Facebook and Twitter pages to see who is showing their support!
Entry fees are £10 for 14-17 year olds and £15 for men aged 18 and over and all details can be found at www.godadrun.co.uk.


For more information, please contact Gary Haines, Sports PR Manager on 020 3310 7079 or at gary.haines@prostatecanceruk.org.

Prostate Cancer UK – Charity Partner

Prostate Cancer UK Director of Fundraising, Mark Bishop, said: "We want to create a movement of men to fight a disease that affects 250,000 men across the UK each year – and look forward to seeing a sea of runners on the start line at the three Go Dad Run venues, not to mention some star names.

"Father’s Day is a key event on our calendar and can also serve as a poignant reminder of the importance of family. Prostate cancer affects fathers, grandfathers, uncles and sons – but also mums, grandmothers, sisters and daughters so getting behind an event like this can only help us combat this fearsome opponent. It’s not about winning or setting personal bests, it’s about running proudly and supporting each other as a family and uniting with men of all ages."

About prostate cancer

Prostate cancer is the most common cancer diagnosed in men in the UK. Over 40,000 men are diagnosed with prostate cancer every year. Every hour 1 man dies from prostate cancer. One in four Black men will develop prostate cancer at some point in their lives.

Prostate Cancer UK fights to help more men survive prostate cancer and enjoy a better quality of life. It funds research into causes and treatments and provides support and information.

If you have concerns about prostate cancer please call Prostate Cancer UK's confidential Helpline on 0800 074 8383 or visit www.prostatecanceruk.org. The helpline is free to landlines, staffed by specialist nurses, and open from 9am to 6pm Monday to Friday with late opening until 8pm on Wednesdays.

Headline sponsor - Sanlam UK

Across the UK, prostate cancer is the most common cancer in men, with a staggering statistic that one in eight men will get prostate cancer in their lifetime. With these figures in mind, not only does this initiative represent a great opportunity for Sanlam UK to help to raise much needed funds in support of those living with the disease, it also gives us an opportunity to raise awareness across all areas of our business, through our networks – both personal and professional and most importantly to reach out to our clients too.

Lukas van der Walt (CEO Sanlam UK): "Sanlam has a great heritage of responsibility. As an organisation we manage client wealth and advise people on their financial planning and it’s something we like to think that we are exceptionally good at. However, we absolutely believe that we have a duty of care, not only to our clients, but to the wider community as a whole to do all that we can to improve the lives of others for the common good of us all.

We are very proud of this partnership and all at Sanlam UK look forward to doing all that we can to promote and support this great cause in 2014 and in the years to come."

Sanlam UK is part of Sanlam, the international financial group which has been advising and managing the wealth of private clients and companies around the world since 1918, employing over 30000 people in the UK, Africa, India, Australia and Europe.

Lilly UK – National Partner

Lilly UK is dedicated to creating and delivering innovative health care solutions that enable people to live longer, healthier and more active lives. Lilly’s research priorities are aligned with significant UK health needs that affect both men and women, including diabetes, heart disease, mental health and cancer.
Alistair Dolphin, Lilly UK Men’s Health and Cardiovascular Marketing Lead said  "We’re really pleased to be involved with Go Dad Run for a second year. There is a clear need for health campaigns focusing on men and an event like this is a fantastic idea.  Lilly UK has its own men’s health campaign focused on raising awareness of erectile dysfunction (ED) and benign prostatic hyperplasia (BPH) and we share Colin’s goal of encouraging men to take more interest in their health and wellbeing."

Big Yellow Self Storage - Supporter

“Big Yellow Self Storage is delighted to be involved with Go Dad Run this year, lending our support to Prostate Cancer UK.  Working with charities is important to us and we’re looking forward to doing our part to help raise awareness of the three Go Dad Run events.  We’re saying big yellow pants to prostate cancer!”

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