A communications campaign designed to launch prostate cancer into the public consciousness and a major rebrand have earned Prostate Cancer UK two gongs at the Third Sector Excellence Awards. The charity’s Sledgehammer Fund campaign which saw comedian Bill Bailey take over the airwaves this January was selected for the prestigious Best Communications Campaign award last night (Friday 27 September). Making it a double, the 2012 rebrand which saw the organisation change its name and identity from the Prostate Cancer Charity was awarded the Third Sector Excellence award for Brand Development.
Vivienne Francis, Director of Communications at Prostate Cancer UK said:
"To win one award would have been fantastic, but to take home two gongs was a pretty special moment for the charity. There is a very talented team behind this achievement, and a lot of ingenuity, thought and good old fashioned hard work went into this.
"Our new brand seems to be not only grabbing attention, but hitting just the right note with the men we are here to support and galvanise. Recognition from Third Sector sets the seal on a lot of hard work to revolutionise our communications to men.
"Our rebrand was followed swiftly by the development of The Sledgehammer Fund campaign, which was successful at 'waking up the nation' to this disease, and getting it on the radar of those who can help move this cause forward. We are delighted that its success has been recognised."