Yesterday, (Wednesday 26 June), a musically themed convoy of 26 vehicles set off on a four day road trip in a bid to raise more than £100,000 for Prostate Cancer UK.
Organised by Keyline Builders Merchants, the Jukebox Rally will see the teams travelling up to 500 miles a day, to get to and from Barcelona within the four day time limit. The teams will also navigate the more than 1,500 mile round trip without a sat nav.
As well as raising money, Keyline is hoping that the event will help raise awareness of prostate cancer among its customers and suppliers, who are largely from the civil engineering and building trade.
Former England, Watford and AC Milan striker and supporter of Prostate Cancer UK, Luther Blisset, set the 26 teams on their way today (Wednesday 26 June) from the Northfleet branch of Keyline.
Speaking at the start of the Jukebox Rally, Luther Blisset, said: "The Jukebox Rally is not only a brilliant idea for car enthusiasts who want to go on an exciting journey, it's a fantastic way to raise awareness of prostate cancer and vital funds for Prostate Cancer UK to support the 250,000 men affected by the disease.
"On behalf of the charity, I would like to extend a big thank you to everyone at Keyline who has organised yet another fantastic the event, and also to all the staff and suppliers for getting involved. I wish everyone the best of luck and a very safe journey to and from Barcelona."
Keyline Managing Director Andrew Harrison, who is also taking part in the event said: "Each year our rallies keep getting bigger and better and this year's Keyline Jukebox Rally looks set to be another fantastic experience. After the success of the Thunderball Rally in 2012, this year's Jukebox Rally will be a sight to behold and will hopefully raise even more much needed funds and awareness of prostate cancer and the fantastic work that Prostate Cancer UK does."
Mark Bishop, Director of Fundraising at Prostate Cancer UK, will be taking part in the Jukebox Rally alongside Chief Executive, Owen Sharp. Mark said: "Keyline's commitment to literally go that extra mile has raised more than £675,000 since we began working with them and the Jukebox Rally is set to be another road trip with a difference. All funds raised have helped the charity provide its research programmes and vital support services to help more men survive the disease and enjoy a better quality of life.
"Events like this help to raise awareness of prostate cancer and the work that Prostate Cancer UK does. It is hoped that by taking part, sponsoring, or even simply being aware of some of the fundraising events we do in partnership with organisations like Keyline more men will take the time to find out about a disease, which is diagnosed in over 40,000 men every year."