Former England, Watford and AC Milan striker, Luther Blissett, today (21 August) joined Prostate Cancer UK and The Football League in launching their 2012/13 partnership, a season saving men's lives.
Players, staff and fans of the 72 Football League clubs will undertake a range of activities this season to raise funds to help more men survive prostate cancer and enjoy a better quality of life.
Blissett launched the partnership at the beginning of the new Football League season and was joined by Prostate Cancer UK supporter, David Annand, who was diagnosed with the disease last year at only 49 years old. David is walking 500 miles around football grounds across the UK over the course of the year to raise awareness of the disease.
Luther Blissett said: "Prostate Cancer UK's groundbreaking partnership with The Football League is a fantastic way to raise awareness of the most common cancer in men.
"It's brilliant that my old clubs - Watford, Bournemouth and Bury - will be joining forces with the wider football community to spread the word about prostate cancer this season and help raise funds for the range of support services Prostate Cancer UK has to offer men affected by the disease."
Owen Sharp, Chief Executive at Prostate Cancer UK, said: "Every hour one man dies from prostate cancer, but still all too few men talk about their health as much as they should. Prostate Cancer UK's partnership with The Football League will play an invaluable role in breaking down some of the taboos that still exist, which is vital in encouraging men to be more open and to think and talk about prostate cancer.
"We hope that everyone who comes through the turnstiles this season will get behind the partnership to raise as much as possible and make an even bigger difference to the 250,000 men affected by the disease throughout the UK."
Greg Clarke, Chairman of The Football League said: "Prostate cancer affects hundreds of thousands of people across the UK every single day and I'm proud that all 72 Football League clubs will unite behind a season saving men's lives. I would encourage fans up and down the country to get involved with fundraising at their local League club to help fight this disease.
"With the help of The Football League and supporters, we can make more men and their families, aware of their health and help raise funds for Prostate Cancer UK's vital support services. By working with The Football League, our clubs and their local communities, this partnership will plays its part in helping Prostate Cancer UK make a difference to the lives of thousands of men across the country."
Prostate Cancer UK is hoping to raise funds through a range of activity throughout the season, including dedicated weeks of support from 2nd to 16th March to coincide with Prostate Cancer Awareness Month.
More than 65,000 Football League fans, club Chief Executives and Football League staff chose Prostate Cancer UK as their charity partner for this season from a shortlist of six charities.