The Prostate Cancer Charity has unveiled details of the route for its first mass participation event to be held this summer.
Taking its name from the Jurassic coastline it embraces, The Wiggle Jurassic Classic, will pass through some of Devon's most picturesque coastline when it comes to the county on 8th July.
Cyclists on the 100k challenge will pedal through several Devon villages, including Budleigh Salterton and Otterton, before heading inland at Sidmouth. Cyclists will then ride through the villages of Sidford, Sidbury, Honiton and the Otter Vale before reaching Woodbury Common, and heading back to the finish in Exmouth.
Entrants to the more gruelling 100 mile ride will experience the first-class views of Beer, Seaton, Lyme Regis and Charmouth. From here they will ride through stunning countryside via Axminster then freewheel back into Exmouth for the finish.
As well as being treated to stunning views, cyclists taking on the challenge will also be rewarded with Marks & Spencer sandwiches at feed stations on route for their efforts, as part of the Charity's ongoing partnership with the high-street retailer.
Mark Bishop, Director of Fundraising at The Prostate Cancer Charity, added: "We are delighted that M&S have joined the Wiggle Jurassic Classic. For most, a 100km or 100mile cycle ride is a tough challenge so our cyclists will need a well-earned snack to keep them pedalling along the course.
"This is the first time that we have staged our own cycling event in Devon and we are hoping that as many people as possible will join us on the day to take on this exciting challenge and help us spread the word about this disease."
Riders will also be kept energised with High5 providing sports nutrition, Fyffes handing out 2000 bananas and Pure Dartmoor Water supplying water at refuelling stops along the course.
The venue of the start and finish is Exmouth Rugby Club, Imperial Recreation Ground, Exmouth, Devon. Families, friends and supporters are also welcome to join in on the day.
To sign up registrants should visit: http://www.jurassic-classic.org.uk/ and for more information can contact the cycling team by calling 020 8222 7158 or emailing firstname.lastname@example.org. Both distances cost £28 to take part in, with the 100mile route starting from 7am and 100km from 8am.