Racing Post are proud to launch a ground-breaking partnership with The Prostate Cancer Charity for 2012. This is the first time that the daily news and betting paper will align itself with a charity in the hope of raising £100,000 over the course of 2012.
With an average daily readership of 50,000 and a primarily male audience, Racing Post will be calling on all staff and readers to get involved in the fight against prostate cancer with a variety of fundraising events and individual challenges over the course of the year,
including the Virgin London Marathon and Movember.
Bruce Millington, editor of the Racing Post commented: "We are proud to announce the partnership with The Prostate Cancer Charity for 2012. Both the racing and sporting worlds have lost many great individuals to this disease and we hope that by linking up we will not only be able to provide some valuable exposure about the disease itself but also raise much needed funds for those living with prostate cancer.
"Almost all of us know of someone who has been affected and every penny the Racing Post raises will go towards improving the lives of the men and their families living with the disease. There are obvious synergies between our own readers and the charity and therefore the partnership seems not only meaningful but logical too."
Michael Owen, international footballer and racehorse owner added: "Most of us know someone, or someone's partner, who has been affected by prostate cancer and it is important for men to be aware of the disease, because awareness makes early diagnosis more likely. Fund raising is also important and I welcome the Racing Post's adoption of The Prostate Cancer Charity as its charity for 2012 and wish the initiative well."
Owen Sharp, chief executive of The Prostate Cancer Charity added: "The odds of a man getting prostate cancer are 9:1, and with one man dying every hour we are extremely grateful for the Racing Post's support in raising awareness of this killer disease, in turn helping to save men's lives. With the support and donations of readers we are hopeful that the partnership will raise both awareness and vital funds for research, campaigns and the Charity's support services, directly helping those affected by the disease.
"In the UK alone 250,000 men are living with prostate cancer, which hits husbands, partners, brothers and dads 'out of the blue' every year. Despite this, many people are unaware that it is the most common cancer in men. Throughout Prostate Cancer Awareness Month in March, we are urging readers of the Racing Post to show their support by simply texting to donate. Please help us and the 37,000 men diagnosed each year in the race against prostate cancer."
To get the ball rolling in the race against prostate cancer, the Racing Post is asking readers to donate £1 this month via the text to donate service, and is asking that you too make The Prostate Cancer Charity your Charity for 2012.
How to Donate
Donate £1 by texting 'POST121' to 70070