Celebrities, who have shown huge support to both The Prostate Cancer Charity and Marks & Spencer during this year's Prostate Cancer Awareness Month, attended a special gala dinner to further raise awareness and funds last week, Thursday 8th March, at London's Floridita.
Model, David Gandy, was amongst the famous faces that attended the event and showed his support. He arrived wearing a blue shirt and pockerchief, sporting the 'out of the blue' theme and reflecting the sometimes symptomless disease. David has been the face of the M&S Collezione brand since Autumn 2011.
Footballing legends, Mark Bright and Les Ferdinand MBE, also attended in support of the Charity. Les supported last year's campaign by designing his own M&S pants and continues to back a cause close to his heart. Several members of Les' family have been affected by prostate cancer, including his grandfather and uncle, and sadly his mother died from breast cancer.
Lead vocalist for the 1980s band Spandau Ballet, Tony Hadley, performed famous hits such as Gold, Through the Barricades, and Suspicious Minds on the night to show his support, attracting everyone to the dancefloor!
Ambassador for The Prostate Cancer Charity and Magic 105.4 FM DJ, Neil Fox, attended the event to deliver a moving speech about his late father who died from the disease. Dr Fox, as he is also known, has shown immense support for the Charity by committing to run this year's Virgin London Marathon for Team PB (prostate and breast cancer), and is also fronting the Prostate Cancer Awareness Month campaign through eye-catching adverts and short films.
Neil said: "Prostate Cancer hit my family out of the blue when my Dad was diagnosed. It is so important that all men are aware of the risks so others don't find themselves in the same situation. I hope that many people will join the charge and visit their local M&S store to show their support for the 10,000 men like my Dad who die from this disease each year."
The dinner, attended by over 280 people, all helped to raise funds on the night, through a tombola, donations and two auctions, a silent and main, with prizes including a Banksy artwork, an England signed cricket bat and a holiday in a Thailand hideaway.
Speaking about the success of the event, Mark Bishop, Director of Fundraising at The Prostate Cancer Charity, said: "The evening was fantastic. M&S is extremely supportive of the Charity and continue to help us tackle the disease, through both fund and awareness raising. I would also like to thank all the celebrities who took time out to attend this fabulous event and showed their ongoing support."
Richard Gillies, Director of Plan A, CSR and Sustainable Business at M&S, said: "Many men don't like thinking about their health and Prostate Cancer Awareness Month is key to changing this mindset. We encourage our customers to get involved this month and help make a contribution to saving the men in their lives."
The support for the Charity also extends to staff at M&S, who have been quick to embrace the partnership. Many are taking on fundraising endeavours of their own during March.
Pin badges and bottle openers will also be available in store throughout the month for a suggested donation, and 10% of sales of specially selected shirts from M&S' Blue Harbour range* will be going to the Charity.
For further information about Prostate Cancer Awareness Month, please visit: www.prostateaware.org.uk