Twenty five men and women actors dressed as doctors and nurses journeyed through London during the morning rush hour this morning for Prostate Cancer Awareness Month.
In a bid to increase awareness amongst Londoners of the most common cancer in men, the twenty five 'Doctors and Nurses' donned part modern, part vintage dress to infiltrate key London sights across Moorgate, Victoria and Westminster. The group weaved their way across the capital, using public transport, to spread the word and raise awareness.
Prostate cancer is the most common cancer in men in the UK. Despite this, it is a disease which can often strike men 'out of the blue' due a concerning lack of knowledge about the disease. Throughout March, The Prostate Cancer Charity is calling on people across the UK to get involved and show their support for the 250,000 men living with the disease in the UK. Now a special appeal is going out to Londoners courtesy of the 'Doctors and Nurses' to ensure that they too are aware of the 37,000 men who are diagnosed with the disease in the UK each year.
The stunt, which commenced outside the Houses of Parliament at 7am, coincides with The Prostate Cancer Charity's Day of Action (14 March 2012) - where the organisation, with help of some of its supporters, will lobby MPs about prostate cancer. This year the theme is 'Quality Care. Everywhere' - this calls for quality prostate cancer care everywhere in the UK, no matter where a man lives.
The Charity's 'Doctors and Nurses' attracted attention as they journeyed through key landmarks in the capital during the early morning rush. The only interactions the group had with their fellow commuters were 'out of the blue' themed business cards, which were handed out to busy Londoners.
The business cards display a hashtag (#outoftheblue) on one side, and on the other a website address (www.prostateaware.org.uk ) encouraging people to seek more information on the campaign.