BBC Songs of Praise presenter Diane Louise Jordan, is hitting all the right notes in her quest to make African Caribbean men more aware of prostate cancer.
Even though African Caribbean men may be aware of prostate cancer, most men with concerns will not visit their doctor, new research commissioned for Prostate Cancer Awareness Month has shown.
The figures, unveiled by The Prostate Cancer Charity*, paint a deeply concerning picture of how some men are not seeking the help they need.
Despite over half (51 per cent) of African Caribbean men being aware of the prevalence of the disease, only one in three (33 per cent), with concerns about prostate cancer have visited their doctor to talk about them.
Worryingly only 15 per cent of African Caribbean men are aware that they are at a higher risk of developing the disease**.
In light of these findings, the Charity is using the awareness month to highlight the urgent need for African Caribbean men not to be hit 'out of the blue' by the disease. Throughout March, the Charity is calling on people to take on a 10,000 Challenge, to help raise awareness of this issue. In response, Diane will be singing 15 of her favourite hymns - more than 10,000 characters - as she takes on her very own challenge during the campaign.
Speaking of her involvement, Diane explains: "I was shocked when I heard how much more at risk African Caribbean men are from developing prostate cancer, which is why they must go and see their doctor if they are worried or notice any changes. Although men might feel embarrassed or uncomfortable, going to see your doctor as soon as possible is an important step in getting prostate cancer diagnosed as quickly as possible."
Some men have no symptoms, while others do but don't realise they are indicative of a possible prostate cancer problem. It is therefore important for men to find out more about PC and speak to their GP with any concerns.
Owen Sharp, Chief Executive of The Prostate Cancer Charity, said: "Prostate cancer does not discriminate and can affect any man. For African Caribbean men there is an increased risk of developing the disease, which is why we are encouraging men to talk through their concerns with their doctor, particularly if they are experiencing urinary problems.
"Sadly, 10,000 men are lost to prostate cancer every year in the UK. We know that some men can be reluctant to talk about problems 'down below', but doctors are used to seeing and discussing all sorts of things, we would encourage men not to feel embarrassed. By visiting your surgery and talking to a nurse or doctor, you'll be one step closer to getting the treatment or reassurance you might need. "
Anyone wanting more information can visit www.prostate-cancer.org.uk