Prostate Cancer UK has today (Monday 26 November) launched its partnership with national event organiser UK Cycling Events, becoming its official charity partner for 2013.
Prostate Cancer UK will benefit from the Wiggle Super Series 2013, which is also organised by UK Cycling Events, and consists of 35 events around the UK. Cyclists taking part in these events will be encouraged to raise funds to help tackle the most common cancer in men.
With over 30,000 riders taking part in the Wiggle Super Series this year, and participant numbers expected to rise in 2013, the partnership is set to raise both awareness of the disease and funds for Prostate Cancer UK through sponsorship. Prostate Cancer UK is also aiming to recruit over 4,000 cyclists to its existing army of supporters within the charity's cycling team.
Mark Bishop, Director of Fundraising at Prostate Cancer UK, said: 'We are incredibly excited to be teaming up with the biggest cycling event organiser in the UK. The partnership will provide an opportunity to raise essential funds that will help us support more men with prostate cancer, provide vital information and find answers by funding research into causes and treatments.
'It is also a fantastic opportunity to engage with new supporters and raise awareness of the most common cancer in men, a disease which kills 10,000 every year in the UK. That's one man every hour.'
Martin Barden, Director of UK Cycling Events, said: 'We are delighted to be supporting Prostate Cancer UK in 2013. This fantastic charity is highly relevant in cycling, and we hope riders will use our events and the challenge they provide to fundraise vital funds'.
The first event in the 2013 Wiggle Super Series is the Wiggle Southern Rough Ride on 3 March. For more information on how to get involved visit www.ukcyclingevents.co.uk.