At a Downing Street event last night (Tuesday 13th November) hosted for Prostate Cancer UK, Samantha Cameron spoke of her support of the fight against the disease predicted to become the most common cancer overall by 2030.
Prostate Cancer UK patrons Sir John Major and Sir Andrew Lloyd Webber joined the event, where Mrs Cameron spoke of the urgency needed to wake the nation up to a cancer that kills nearly as many men as breast cancer kills women.
The event came hot on the heels of Prostate Cancer UK launching its MANifesto - an unprecedented plan to triple investment in research into the disease, boost support services for men throughout the nations and regions of the UK and to dramatically increase awareness of the disease, the organisation and its services by launching a major mass media communications campaign. The charity is also calling on others to join it in putting momentum behind the cause of men's health, which has been in the shadows for too long, by creating a forward-thinking movement for change.
Also attending the event, which was designed to bring influential supporters together to hear a rallying cry for change, were high profile celebrity supporters of Prostate Cancer UK whose lives have been touched by the disease, including football legends Denis Law and Mike Summerbee, BBC presenter Julia Bradbury, Eastenders actor Rudolph Walker, Magic FM DJ Neil Fox and Smooth FM's Mark Goodier.
Owen Sharp, Chief Executive of Prostate Cancer UK, said: 'In launching our MANifesto, the most significant and far-reaching plan in the history of men's health, we highlighted the need to take things to a completely different level for men with prostate cancer, and prostate disease. Having Samantha Cameron on board charts a substantial milestone along our journey towards the day when the injustice surrounding men's health becomes a thing of the past.
'I am therefore extremely grateful to Mrs Cameron for hosting the event, and to supporters and partners - old and new - including the Movember Foundation, who took the time to attend and back our cause. With over 40,000 men diagnosed with prostate cancer every year, we cannot afford to fail in our task. Last night's event adds further strength to the momentum required to ensure we will not fail.'