A team of runners sporting retro 1970s y-fronts, Georgian corsets and bright sequinned bras sprinted through central London this morning, encouraging fellow runners to join TeamPB for the Virgin London Marathon this April.
TeamPB, which brings together The Prostate Cancer Charity and Breast Cancer Care, is inviting its runners to proudly wear pants and bras on race day to represent the two cancers they are raising funds for.
Today the team wore an eclectic mix of underwear from throughout the ages as they ran through Westminster, across Tower Bridge and down the final stretch of The Mall. Sporting 1920's frilly pantalets, Madonna-style conical bras and cosy long johns, TeamPB hopes to inspire people to take up the challenge on race day to create the next big moment in underwear history - the biggest team possible running in their pants and bras.
More than 640 people have so far pledged to take on the 26.2 mile route across the Capital for TeamPB, to support people affected by breast and prostate cancer and raise more than £1million for the challenge.
Neil Fox, Magic FM radio presenter joined in the fun today and will be taking on the epic challenge for TeamPB on April 22nd. Neil was happy to don his [pink bra/blue long johns] for the cause and said: "Running today wearing my pants has certainly put the fun back into my training! I can't wait to seeing my fellow TeamPB runners on the start line on race day helping to raise awareness for two such important charities. I'll be running in memory of my Dad Roy who died of prostate cancer in 2001. We're hoping to have the biggest team ever so why not join us and help make a difference to people affected by either breast or prostate cancer."
Other names running in support of TeamPB include Amanda Mealing, star of BBC1's Holby City and Sky1's Strike Back. Amanda will be joined by Smooth Radio presenter and former host of Top of the Pops, Mark Goodier, former contestant of BBC1's 'The Apprentice' in 2011, Felicity Jackson, and television presenter, Amanda Hamilton.
Also limbering up to take on the Virgin London Marathon, Owen Sharp, Chief Executive of The Prostate Cancer Charity, said: "TeamPB is a fantastic group to be part of, as we all know that we are racing to the finish line for the same reason - to support everyone affected by prostate and breast cancer. I'll be very proud to see our runners embracing Team Pants and Bra on the big day in their own ways and helping raise awareness and funds for both charities. People with their own ballot marathon place still looking for a charity to support can still be part of this unique running experience by signing up to TeamPB".
The two charities - which are working to improve the lives of the 750,000 people living with the most common cancers in men and women in the UK - were chosen as the first joint official charities of Virgin London Marathon to raise awareness of these diseases, as well as vital funds for support services and research.
People who won their Virgin London Marathon place in the ballot earlier this year can still be part of TeamPB whether they wish to wear their underwear or not, by signing up at http://teampb.org.uk/join-teampb/.