Celebrities who have designed an exclusive range of men's
underwear in aid of The Prostate Cancer Charity - currently flying
off the shelves at Marks & Spencer - attended a special gala
dinner organised by the retailer to further raise awareness of the
Jamie Redknapp, one of the famous faces who put their individual
stamp on the underwear, attended the event, at London's Floridita,
with his wife Louise. He was reunited with two of his
co-designers television presenter Ben Shephard and ex-England
footballer Les Ferdinand MBE at the first gala dinner organised by
M&S on behalf of The Prostate Cancer Charity, held on Thursday
Ambassador for The Prostate Cancer Charity, PR consultant Max
Clifford also attended the event with his wife Jo and a group of
close friends, who all embraced the blue colour theme. In keeping
with the charity's signature colour, the colour was seen on
everything from the invites and dress code to specially designed
blue champagne cocktails.
The dinner, attended by 320 people, raised more than £20,000 on
the night, through a raffle and auction, with prizes including a
trip behind the scenes at Channel 4 News with Jon Snow.
Rivalries amongst the celebrity guests about which underwear
designs would be most popular with the public also extended to the
raffle, with Jamie and Les battling it out in the auction to secure
a trip to a chalet in the Swiss Alps - with them doubling the final
bid and agreeing to share the holiday!
Speaking about the success of the event, John Neate, Chief
Executive of The Prostate Cancer Charity, said: "It was a fantastic
night. M&S is incredibly supportive of the Charity and are
helping us to take prostate cancer awareness to an even higher
level - essential in tackling this disease. I would also like to
thank all the celebrities who took time out to not only attend this
fabulous event but also to help design this exciting new range of
The support for the Charity also extends to staff at M&S,
who have been quick to embrace the partnership. Many will take on
fundraising endeavours of their own during March.
Pin badges, trolley tokens and bottle openers will also be
available in store throughout the month, for a suggested
*The pants cost £15 for a pack of two designs, with all proceeds
coming to The Prostate Cancer Charity.
For further information about Prostate Cancer Awareness Month,
please visit: www.prostate-aware.org.uk