Great Weston Ride serves up a treat

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The Great Weston Ride, a 56-mile West Country challenge bike ride taking place on Sunday 15th July, has teamed up with North Somerset premium meat producers and event caterers, field&flower, to give riders something to really look forward to at the end of this year's Ride.

This popular and fast-growing cycling challenge takes participants along a spectacular route through the Mendips and across the Somerset Levels before finishing on the seafront in Weston-super-Mare, and this summer as a reward for their efforts hungry riders will be greeted with delicious, locally-produced hot gourmet food when they cross the finish line.

Darren McKimm, Ride Organiser, explained: "We're always looking to improve the Ride and to add value for those taking part, and it's all about trying to give everyone a quality experience and a great day out."

Set up in 2010, field&flower are based on their own farm in the Gordano Valley in North Somerset and they source the very best meat from their own and other local Somerset farms, and they now deliver their premium farm produce all over the UK.

Co-founder James Mansfield commented: "As soon as we heard about the Great Weston Ride we wanted to get involved. We've catered at the likes of Glastonbury and the V Festival but this is a great event taking place right on our doorstep, and we're really looking forward to feeding hundreds of hungry riders at the finish."

The Ride itself attracts riders of all abilities, with something to offer experienced cyclists and novices alike, and it has had rave reviews from participants in its first two years. The Ride has also helped to raise significant sums for charity - there is no obligation to fundraise, but in 2011 riders raised £22,000 for the Ride's official charity partner, The Prostate Cancer Charity, and well over £30,000 in total across a range of different charities.

Further information, and details on how to enter, can be found at http://www.greatwestonride.com/.