Dame Shirley Bassey urges cyclists in Wales to take to their bikes for Charity

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One of Britain's best loved singers, Dame Shirley Bassey, has thrown her support behind The Prostate Cancer Charity's Tour Ride in Wales, which takes place on Sunday 21 August. The exciting and challenging cycling event offers people the chance to ride an official stage of the Tour of Britain whilst raising funds to fight the most common cancer in men in the UK.

Dame Shirley was born in Tiger Bay, Cardiff and grew up nearby in Splott. The 'Diamonds are Forever' singer worked in a local factory and restaurant, spending her evenings singing in the area's clubs and bars before she was discovered.

Multi-award winning singer Bassey said: "I think it's a wonderful idea that my beloved South Wales valleys should be the backdrop for this amazing Tour Ride and would urge all fit cyclists to sign up, although I don't envy you on the challenging hill climbs! The Prostate Cancer Charity is a great cause; I'm delighted to be supporting it."

In a brand new event for 2011, cyclists will be able to tackle the Welsh stage of the Tour of Britain ahead of the professionals in September. Whether riders take on the tough 180km 'castle to castle' Pro Ride from Welshpool to Caerphily Castle, or the shorter but none-the-less rewarding 100km Challenge Ride through the Brecon Beacons, the Wales Tour Ride is no ordinary challenge, for no ordinary cause.

The Charity launched the events three years ago, and they have gone from strength to strength. More than 4,500 people took to two wheels last year, raising over £500,000 in doing so.

Speaking about the upcoming Wales Tour Ride, Katie Robbins, Tour of Britain Project Manager at The Prostate Cancer Charity, says: "We're really excited to have the support of such a superstar like Dame Shirley! We are looking forward to bringing the Tour Ride to Wales for the first time and I hope that people with an interest in cycling will get on their bikes to raise awareness of prostate cancer and funds for the Charity.

"Over the past three years, The Prostate Cancer Charity has developed strong links with professional and amateur cyclists through our partnership with The Tour of Britain which have been invaluable in helping us to get many more people thinking about the disease."

For further information, please visit www.tourride.co.uk