Local celebs wish East Anglian cyclists luck at upcoming Tour Ride

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Bestselling author Jeffrey Archer and BBC Radio 4 presenter John McCarthy are urging any last-minute would-be pro riders to sign up for The Prostate Cancer Charity's East Anglia Tour Ride this weekend.  

The pair are the latest celebrities to offer their support to the event, hot 'on the spokes' of comedy legend and social media maestro Stephen Fry, a keen cyclist, who has also spoken out in support of the event. For the first time, cyclists in the region will have the opportunity to experience part of the official Tour of Britain route on Sunday (24 July) ahead of the professionals, in September.

Whether riders take on the tough 200km Pro Ride from Bury St Edmunds to Sandringham or shorter but none-the-less rewarding 100km Challenge route - starting in Diss and finishing in Sandringham - the East Anglia Tour Ride promises to offer participants a one-off cycling experience, while raising awareness of prostate cancer and money for the Charity.

Lovers of two wheels can sign up to this Sunday's event by visiting the Tour Rides website (http://www.tourride.co.uk/) or by registering on the day for the Pro Tour at Nowton Park in Bury St Edmonds or at Fair Green in Diss for the Challenge Ride.

Speaking about the one-off cycling opportunity, Lord Jeffrey Archer said: "This tour ride will give riders the opportunity to savour the picturesque East Anglia countryside while taking on a really testing challenge - a great combination. I fully endorse The Prostate Cancer Charity's focus on health and fitness, it should be a priority for every man, especially as we mature!"

BBC Excess Baggage presenter, John McCarthy, added: "Completing a 100 or even 200 km ride will be quite a feat, but what a great way to enjoy Suffolk's stunning countryside! And as well as having a great adventure, the riders will have the satisfaction of knowing they're supporting The Prostate Cancer Charity's vital work. I urge all fit cyclists to sign up - and good luck to everyone!"

For further information, please visit http://www.tourride.co.uk/