Jamie Redknapp and Ben Shephard attend M&S Gala Party in Support of The Prostate Cancer Charity

Celebrities who have designed an exclusive range of men's underwear in aid of The Prostate Cancer Charity - currently flying off the shelves at Marks & Spencer - attended a special gala dinner organised by the retailer to further raise awareness of the disease.

Jamie Redknapp, one of the famous faces who put their individual stamp on the underwear, attended the event, at London's Floridita, with his wife Louise. He was reunited with  two of his co-designers television presenter Ben Shephard and ex-England footballer Les Ferdinand MBE at the first gala dinner organised by M&S on behalf of The Prostate Cancer Charity, held on Thursday 9 March.

Ambassador for The Prostate Cancer Charity, PR consultant Max Clifford also attended the event with his wife Jo and a group of close friends, who all embraced the blue colour theme. In keeping with the charity's signature colour, the colour was seen on everything from the invites and dress code to specially designed blue champagne cocktails.

The dinner, attended by 320 people, raised more than £20,000 on the night, through a raffle and auction, with prizes including a trip behind the scenes at Channel 4 News with Jon Snow.

Rivalries amongst the celebrity guests about which underwear designs would be most popular with the public also extended to the raffle, with Jamie and Les battling it out in the auction to secure a trip to a chalet in the Swiss Alps - with them doubling the final bid and agreeing to share the holiday!

Speaking about the success of the event, John Neate, Chief Executive of The Prostate Cancer Charity, said: "It was a fantastic night. M&S is incredibly supportive of the Charity and are helping us to take prostate cancer awareness to an even higher level - essential in tackling this disease. I would also like to thank all the celebrities who took time out to not only attend this fabulous event but also to help design this exciting new range of underwear."

The support for the Charity also extends to staff at M&S, who have been quick to embrace the partnership. Many will take on fundraising endeavours of their own during March.

Pin badges, trolley tokens and bottle openers will also be available in store throughout the month, for a suggested donation.

*The pants cost £15 for a pack of two designs, with all proceeds coming to The Prostate Cancer Charity.

For further information about Prostate Cancer Awareness Month, please visit: www.prostate-aware.org.uk