Global Radio's Gold network is pleased to announce a brand new
year-long partnership with The Prostate Cancer Charity.
The first partnership of its kind for the network, Gold will be
supporting the Charity through a number of fundraising initiatives,
starting with Movember - when men across
the UK grow moustaches to change the face of men's health. All the
Gold presenters will be taking part in Movember and listeners will
be able to support them by visiting www.mygoldmusic.co.uk
The Prostate Cancer Charity is the UK's leading charity working
with people affected by prostate cancer. It funds research,
provides support and information, plus campaigns to improve the
lives of men and their families living with the disease. Since
its inception in 1996, the Charity has invested over £9.5 million
into research to help fight the disease. This year, it is investing
over £1.7 million - its biggest investment into research to
date. It provides the most comprehensive range of services
dedicated to prostate cancer and ensures that everyone affected has
access to vital support whether through its confidential Helpline
or information services.
In the latest radio industry figures released by RAJAR, over 1.5
million people are tuning into Gold across the UK each week and the
network hopes as many listeners as possible get involved in
Dalton Leong, Managing Director of Global Radio Charities &
Communities said: "We are thrilled to be establishing our first
ever charity partnership on Gold with such a worthy cause as The
Prostate Cancer Charity. I sincerely hope our listeners will be
inspired to join our brilliant presenters in growing their
moustaches during Movember. We'll also look at other opportunities
for ladies to get involved too!"
Owen Sharp, Chief Executive of The Prostate Cancer Charity,
said: "We are delighted to have a new Charity partnership with
Gold. It is critical that we get the message about prostate cancer,
a disease which kills one man every hour, out there to men. This
partnership is so important as it will help us to reach the right
kind of people, especially those men who are reaching an age not
only where they appreciate good music, but where prostate cancer is
becoming more relevant to them. As we all know, risk increases over
50 and we are simply trying to get this disease on men's radars.
Working with Gold we will be able to do this in an interesting,
accessible and thought-provoking way.