Sharp Electronics Race Across America For The Prostate Cancer Charity

Sharp Electronics are going above and beyond the call of duty in support of The Prostate Cancer Charity as they embark on their fourth day of the Race Across America. Managing Director of Sharp Electronics, Paul Molyneux and his team of four are cycling from the West coast to the East coast of the USA, in one of the toughest endurance challenges known to cycling. The RAAM challenge is part of the Sharp 4 Prostate initiative, and will see them covering 3,014 miles, non-stop for seven days.

The Sharp Electronics team will be riding an average of 430 miles per day in a four-man relay. Whilst one person is cycling, the others will be sleeping in a moving van behind them, meaning that they will be in motion non-stop for the entire week, 24 hours a day.

To keep up the necessary energy levels for the challenge, Paul and his crew will need to consume 8,000 calories each per day, which is four times more than the standard daily amount. The racers will also be advised to drink between 20 and 24 fluid ounces of liquid per hour, which equates to three gallons per day. The RAAM is one of the most difficult cycling events in the world, and is 50 per cent longer than the Tour de France. The Sharp Electronics team will need to push themselves to their absolute limits in order to complete the challenge that lies ahead.

The Prostate Cancer Charity's Head of Partnerships, Anna Borrini, said: "We are blown away by the dedication that Sharp Electronics has shown to The Prostate Cancer Charity. The RAAM team are putting themselves through one of the most gruelling endurance events known to man and will be pushing themselves to their physical peak. We wish Paul and all of the team the very best of luck with their challenge and we will be eagerly following their progress the whole way. We are delighted to be working so closely with Sharp Electronics and we look forward to hearing all about their adventure when they return."

The Sharp Electronics team has been in tough training for the event, which they have juggled alongside their other Sharp 4 Prostate projects, which include a motor racing event at Brands Hatch and a Hoedown in Surrey. Sharp are determined to raise £100,000 for the Charity, and are well past the halfway point.

The RAAM is not the first interest that the company has taken in cycling. Sharp Electronics entered the world of professional cycling last year in a partnership with the Rapha Condor team, who are now known as Rapha Condor Sharp. The team is currently taking part in the Halfords Tour Series, as part of The Tour of Britain, of which The Prostate Cancer Charity are the official charity partners. With the likes of Kristian House and Dean Downing on board, the boys are proving unstoppable.

For further information about the Sharp teams Race Across America visit www.sharp4prostate.org. You can also follow the team's progress at the Race across America website.