Keyline partnership scoops prestigious Business Charity Award

  • 09 May 2011

The Prostate Cancer Charity's partnership with Keyline Builders Merchants won Best UK Project at the Third Sector Business Charity Awards on the 9th May at the Grosvenor Hotel in London. The partnership was also highly commended in the long-term partnership category. The Charity competed alongside 55 other organisations for the awards, which recognise the charitable contributions of corporate Britain.

The award identified Keyline Builders Merchants as the company that made the biggest difference to beneficiaries through involvement with a charity project. This achievement demonstrates how we can not only work with companies to deliver tangible business benefits, but also successfully raise awareness of the most common cancer in men, amongst men and their families.

Andrew Harrison, Keyline Managing Director commented,

"The recognition of this award for Keyline identifies the hard work and belief delivered through the Keyline business by our colleagues, their friends and family. Through their determination and the support we have received from our customers and suppliers, we have been able to increase the awareness of the health issues surrounding prostate cancer and generated funds for our partner, The Prostate Cancer Charity."

Keyline, part of the Travis Perkins Group, entered into a two year national partnership with The Prostate Cancer Charity in November 2009. Initially the company pledged a target of £25,000 for 2010, having previously only ever raised £5,000 for charity. However in the first year alone they raised in excess of £145,000.

Mark Bishop, Director of Fundraising at The Prostate Cancer Charity said:

"We're over the moon that Keyline's partnership has been recognised at these prestigious awards. Keyline works with thousands of national contractors and local tradesmen throughout the UK giving us an incredibly valuable platform to reach more men to tell them about prostate cancer. Their support for the cause has been phenomenal so we're delighted that they have won!"

The strength behind the partnership has been the level of staff engagement across every branch including the Charity committee which was established at the beginning of the partnership. Staff have been involved across all branches in fundraising activities; triathlons, skydives, sponsored walks, fundraising days, the Monte Carlo rally, climbing Ben Nevis, bike rides, sponsored diets, sponsored runs, balls, football tournaments, sponsored swims, World Cup sweepstakes, quizzes, poker nights and of course the growing of mo's for Movember.

Andrew Harrison, concluded,

"It was only fitting that we partnered with The Prostate Cancer Charity; it's a very relevant health concern for our staff and customers. It's a serious issue, and through our customer events and employee fundraising projects we have successfully increased awareness of prostate cancer. And above all we've managed to have fun in the process! It's heartening to know that our people are so enthusiastic about this worthy cause. Our 2011 target stands at £175,000 for The Prostrate Cancer Charity - it's no mean feat, but if last year's passion for fundraising is anything to go by, I don't doubt that together we'll smash through it!"