To you it's a nutshell. To 40,000 men a year, it's a bombshell.

Sledgehammer fund: Our campaign

Although the prostate is as small as a walnut, it's a hard nut to crack - and it's going to take a sledgehammer to do it.

Our campaign aimed to reach up to 96 per cent of men and women aged over 45 across the UK. This urgent information about prostate cancer should reach nearly all the men in the UK who are at a high risk of developing prostate cancer, and their families. The adverts and the accompanying press activity have informed many thousands more men about prostate cancer and has raised money to help us:

  • find answers by funding research
  • support men and provide vital information and lead change
  • raise the profile of the disease and improve care

This series of hard-hitting TV, digital and print adverts appeared in national media from 1 January to 31 March.

Bill Bailey: Sledgehammer

Spoof betting ads

These adverts specifically target men at risk of prostate cancer at a time when we know lots are engaged - during high profile sports matches. Thanks must go to Jon Culshaw for giving up his time to produce these wonderful impressions of famous figures!

Print adverts

Click the thumbnails below to see each print advert as a PDF.

21st-Century-TV Death-Toll-TV Nutshell-TV
Sledgehammer-Fund-TV Women-Suffer-TV Two-Sides-TV