In 2003, two mates Travis Garone and Luke Slattery from
Melbourne Australia were having a quiet beer when their
conversation turned to recurring fashion trends. They questioned
where the Mo had gone and joked about bringing it back.
The two friends decided to talk their mates into growing a Mo.
Inspired by a friend’s mother who was fundraising for breast
cancer, they decided to make the campaign about men’s health and
prostate cancer. They designed rules and guidelines for Movember
(which are still in place today)
That year, 30 guys participated but no money was raised. In
2004, amazed by the fun they had had and the conversations that
were sparked, four of the 30 original members came together to make
their Mo-growing an annual, official charitable endeavour by adding
an important cause prostate cancer. That year, 450 participants
raised $43,000 AUD for the Prostate Cancer Foundation of
Movember comes to the UK
In 2007, we (then The Prostate Cancer Charity) were approached
by Movember to become their official partner in the UK. In that
first year 6000 Mo Bros and Mo Sistas raised over £1 million to
support our work in the UK.
Since then, for the last six years, the amazing efforts of the
Mo Bros and Mo Sistas from across the UK have significantly
contributed to our research initiatives and have supported men by
investing in our services.
Last year, over 363 000 Mo Bros and Mo Sistas raised over £26.9
million in the UK.
A (‘mo) growing phenomenon
Since its humble beginnings Movember has grown to become a truly
global movement inspiring more than 3 Million Mo Bros and Mo Sistas
to participate across 21 countries worldwide, raising over £92
Movember supports world class men’s health programmes that
combat prostate and testicular cancer and mental health challenges.
These programmes, directed by the Movember Foundation, are focused
on awareness and education, living with and beyond cancer, staying
mentally healthy, living with and beyond mental illness and
research to achieve our vision of an everlasting impact on the face
of men’s health.
This year, Movember is back and Mo Bros & Mo Sistas are
taking to the streets, inspiring change, motivating others to join
the good fight. We are letting the world know Generation Moustache
is here. This is Movember 2013. You are Generation Moustache. We
are Gen Mo.