The Awareness Research Programmme
The Health Inequalities team have been working on an Awareness Research Programme which intends to test a range of engagement methods particularly targeting men at risk of disproportionate prostate cancer outcomes.
One of these pilot research projects was recently delivered in Hartlepool and looked to develop a simple risk awareness tool for men over 50 from lower socioeconomic groups to:
- Help them understand their individual risk of developing prostate cancer
- Help them understand what further action might be necessary, if any
- See whether this information led to a behaviour change or any further action from the men.
It was hoped this tool would make it as easy as possible for men to understand if they were at higher risk or not and whether they should be taking further action. It was also hoped the pilot would increase awareness in lower socioeconomic areas and encourage men to take appropriate action if they discovered they were at an increased risk of prostate cancer.