13 Dec 2013

Prostate Cancer UK has scooped gold at the 2013 Chartered Institute of Public Relations (CIPR) Scotland PRide Awards.

The charity was one of a handful of voluntary organisations who made it through to the final of the prestigious awards, and won out against top PR and public affairs agencies and national organisations in recognition of its outstanding work on behalf of men with the disease in Scotland.

The charity succeeded in being shortlisted for two awards – Best Not-For-Profit Campaign, and Best Public Affairs Campaign – before going on to win gold for the latter for its successful in-house campaign to get the life-enhancing and life-prolonging prostate cancer drug, abiraterone, approved on NHS Scotland.

Prostate Cancer UK’s victory in the Awards has also been recognised in the Scottish Parliament, with a cross party coalition of MSPs signing a motion congratulating the charity on its success. The news comes shortly after the charity's victory at the Communiqué awards for the same campaign.

Head of Policy & Campaigns at Prostate Cancer UK, Drew Lindon, said: “We are absolutely delighted to not only have been shortlisted for two PRide Awards, but to have succeeded in winning gold in recognition of our campaign to have abiraterone approved for use on the NHS in Scotland. Men with prostate cancer and their families were at the forefront of this successful campaign, so this is a fitting tribute to their tireless hard work and determination to ensure men across Scotland can get the best possible care. The success of our campaign, and this recognition of it, marks an important milestone on our ongoing journey to ensure all men have access to the right treatments for prostate cancer in Scotland.”

The CIPR PRide Awards recognise the outstanding talents and achievements of public relations and public affairs practitioners across the UK’s regions and nations, and hold the reputation of being the most prestigious and rigorous awards of their kind. This year marked the tenth anniversary of the CIPR PRide awards, and was held at The Grand Central Hotel in Glasgow. 

CIPR President Sue Wolstenholme FCIPR, commented: “The Scotland CIPR PRide Awards celebrate the very best public relations and public affairs campaigns, teams and individuals from across Scotland. The exceptional quality of entries received this year is a real testament to the thriving industry which exists here in Scotland. I would like to congratulate all of those who have won an award; their success demonstrates their exemplary achievements in such a thriving profession, and recognises the impact they have made.”

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